Post on 01-Sep-2014
description
The
Stro
ngly
Sus
tain
able
Bus
ines
s M
odel
Pro
posa
l – In
trodu
ctio
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on 1
.04
2013
-12-
21©
Edw
ard
Jam
es C
onsu
lting
Ltd
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Res
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1
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Antony Upward, MES, CMC†
antony@EdwardJames.biz
@aupward #SSBMGssBusinessModelTV
* Working name for our proposed business † Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
www.SSBMI.coop*
*
Strongly Sustainable Business Model Innovation
Introduction to Our Proposal & Detailed Plan to Bring Our Better Business Design Toolkit
to the WorldNovember 26 & 29, 2013
Lots of Lots of speaker notes,
speaker notes, inc. referencesinc. references
Builds on many slides Builds on many slides
download and view download and view
in slide show mode in slide show mode
for improved for improved
comprehensioncomprehension
2
( )
Who is ‘We’*?Introducing Ourselves to Ourselves!
* The Core Development Team for Strongly Sustainable Business Model Innovation
Bill CraigEdmonton
Stephen DaviesToronto
(via Wales)
Doug GilbertDenver
TBD
Peter JonesToronto
(via Dayton, OH)
Alexandre JoyceMontréal
Patricia KambitschToronto
(via Dayton, OH)
Florian Lüdeke-Freund
Hamburg
Harry StoddartPeterborough,
Ontario
Sebastian StraubeBerlin
Bruce StewartToronto
(via Vancouver)
Antony UpwardToronto
(via Birmingham)
Bob WillardWhitby, Ontario
Bill Wine, Food, Music, Life!
Doug
Patricia DJ, Play, Pictures of Conversations, Dancing
Peter F1 racing
Stephen Motorbikes, Strategic Change
Antony Steam Trains, History of Ideas
Bruce Politics, Community, Transit, Philosophy, History
Harry Farming
Bob Grandkids & Work/Life Balance
Alex Montreal Canadiens, Triathlon, Scandinavian Culture
Florian Daughter?
Sebastian Daughter
If I’m not talking about SSBMs…
Manager (Advisor)
( )
Visual Design Lead (Contributor)1. Introduction & Story Editor (Contributor)2. Tool Lead (Contributor)
( )
( )
( )( )
( )
3. Design Principles Lead (Contributor)4. Methods Lead (Contributor)
( )
( )( )
5. Patterns & Case Studies Lead (Contributor)
Chosen Roles
West East
( )
3
Objective• Do We Have Consensus for and Commitment for a Project to
Create Our Business to Change the World?• This meeting – Nov 2013
– Introduce the Proposal for Our Business & Project
• Your task: – Review proposals & business models
• Plan time to review– Released Jan 15, 2014
• Documents on Wiki: – http://wiki.ssbmg.com/book-project/business-model?pli
=1#TOC-Detailed-Planning-Documents• Business Models on Mural.ly
– http://mrl.li/1etYNaX
• Next meeting – Feb 12, 2014– Are we “all for one, one for all”?
Builds on work done at workshops earlier in the year
4
Reminder!Reminder!Why are we here?
Why are we here?
5
I need help I need help to design to design my better my better businessbusiness
OthersOthers working
to convince the rest
to change
We have We have the the betterbetter tools you tools you
needneed
We Want to Help Those Who Have AlreadyAlready Decided to Do Something Different
I need help I need help to design to design my better my better businessbusiness
Our HypothesisOur Hypothesis
… WhateverWhatever their starting point and reasoning
“Blue Suits”
“Green Suits”
Tell me Tell me again, what’s again, what’s the problem I the problem I need to fix?need to fix?
“Pinstripe Suits”
6
=Do Good to Do Well
For both Blue and Green Suits We Believe Better Business Means…
Compared to Profit-First Businesses, possibility for: More Innovation,
More Opportunity, Less Risk, More Resilience and as a result More Profit
7
We Imagine…
Better Tools to Better Tools to Help Apply that Help Apply that Logic & ScienceLogic & Science
A New A New Logic for Logic for
Better Better BusinessBusiness
Toolkit Contents• Tool (canvas)• Design Principles for
Strongly Sustainable Business
• Methods for effective use of the tool while applying the principles
• Patterns and case studies
Based on Based on the Latest the Latest ScienceScience
Possibility for: More Innovation,More Resilience,
More Opportunity, Less Risk
8
Impact We Want Toolkit to Have…
9
…Our quest for better tools…
http://hdl.handle.net/10315/20777
…reaches a major milestone
2010
20122013
Initial thinking on Initial thinking on • Design principles Design principles • MethodsMethods• Patterns / casesPatterns / cases
Initial thinking on Initial thinking on • Design principles Design principles • MethodsMethods• Patterns / casesPatterns / cases
10
Reaction So Far?(From Confidential Expert Respondents)
“I really liked is that it really makes you makes you
thinkthink about things that you would never
consider before”Management Consultant “You've ratcheted it upYou've ratcheted it up to the
next degree of specificity and made sure that it is truly about
sustainable businesses. Whereas the current [tools] that I’ve seen,honestly could be applied to any
kind of business”Sustainable Business NGO
“The power of this thing is it’s really the first to take the first to take the social aspect and the the social aspect and the
biophysical into biophysical into considerationconsideration. And I
haven’t seen that that any other business model
That would take that into consideration”
Business Architect / Professor / Consultant
“This is an impressive body of work”
Management Consultant
“I like the tool and think it provides a great way to analyze a company”
Leader Eco-Industrial Park
“It’s about timeIt’s about time somebody did something like
this”Author / Consultant
“I recognize this firm.” “This gets the zeitgeist of This gets the zeitgeist of
who we arewho we are, which is great” (Reacting to his business
described using the Canvas)CTO Small Manufacturer
“If I was starting abrand new business, a
significant business today, I would use thisI would use this business model to help me define
and develop a pure detailed business plan”
Management Consultant
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Make it “better, better, faster, faster,
strongerstronger” ?
Learning by Using / Testing Testing
it out some it out some moremore?
But What About…?(Ideas from All Research Respondents)
A better way to introduce and summarize the
canvas
A methodologymethodology for designing great
sustainable business models?
An “app” so I can do this on my tablet with my
clients?
A communitycommunity of people using and
improving it?
Ensuring the design principles align with the emerging “Gold
Standard” for Sustainable Business?
Training / Workshops for
Social / Environmental
Entrepreneurs ?
A Consulting Service that uses the Canvas
to Diagnose and Improve the
Sustainability of Business?
The design principlesdesign principles to help me come up with
great answers to the 14 questions?
How about some more examples and
case studiescase studies?
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But how about earning an income
nownow?
The whole core development team needs to have first hand first hand
experienceexperience using the tool… without it you won’t be credible
when fund raising
But What About…?(Ideas & Risks… from Us and Our Trusted Advisors)
Organizing an effective crowd-funding
campaign, for a large amount, need a lot of
planning – it takes timeit takes time
The “First Explorers” need
help if they are to be good case case
studiesstudies?
Getting one or two well known organizations as funders before ‘going
public’ with the crowd-funding creates
significant additional credibility
All the current toolkit elements
need to be documenteddocumented at a consistent level of
details
13
What’s Next?
2014…
14
Proposal*: A Project to Create Our Business†
1. Business Proposal• Our Declaration of Purpose
– Our Beliefs and Commitments– Our Vision, Mission, Strategy, Values
• Our Theory of Change• Tactics: Our Learning & Development Program• Metrics: Our Definition of Acceptable Success
Business Models• Project & On-Going
2. Book Proposal• Describes version 1.0 of our Toolkit• First product of our business
3. Core Development Team Roles and Responsibilities
4. Detail Plans• For project to create Toolkit v1.0 and to establish our business
* Described in 9 separate documents – details later† Working name: Strongly Sustainable Business Model Innovation Co-operative
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Our Vision• Our business strives to only create positive
environmental, social, and economic value for all its stakeholders contributing to the possibility that human and other life will flourish on our single shared planet forever: we do well by doing good, while continuously endeavouring to do no harm.*
• We will achieve this vision in timeframes that minimize the harm to the flourishing of human and other life.
DraftDraft
* The goal for a Strongly Sustainable Business, with minor changes, from the Gold-standard Benchmark for Sustainable Businesshttp://www.naturalstep.ca/gold-standard
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Our Mission• To realize our vision by
1. Fomenting a system level change: the permanent shift in the goals, operating logic* and outcomes of all Small and Medium Enterprises so they proactively enable resilient sustainability as the possibility for flourishing.
2. Creating a passionate, values-driven, for-impact and for social purpose organization that aims to consistently produce an acceptable level of environmental, social and monetary profit for the foreseeable future.
* Strategies, business models and processes
DraftDraft
17
Our Strategy• We believe that the most powerful lever we have to
complete our mission is the development, delivery and continuous improvement of a multi-faceted toolkit that helps SME business people world-wide undertake the required shift in goals, operating logical and outcomes.
• Our business strives to have authentic enjoyable relationships with all stakeholders: behaving at all times in an ethical, radically transparent and open manner, striving for win-win while being place aware and aligned with the science of strong sustainability.
Our Values
DraftDraft
18
Project to Create Our Toolkit: Releases to v1.0 and beyond
Today…“Pre-”
v1.0
>v1.0
• Canvas + various levels of thinking on other topics– Challenge: Not easy to learn or use
• Core Devt. Team Creates -Toolkit:– Toolkit elements to consistent minimum level– Core Devt. Team members share minimum level of understanding
• Core Devt. Team uses toolkit to gain 1st hand experience– Own business / consulting / research– Client work with First Explorers and Others
• Core Devt. Team Creates -Toolkit in light of experience with • Core Devt. Team brings crowd-funding collaborators to
minimum level of understanding– Webinars post crowd-funding
• Core Devt. Team Creates v1.0 Toolkit described in book • Book released
• Evolve toolkit– Based on wiki.SSBMG.com/complementary-toolkit-elements
Core Devt. Core Devt. Team Team
Gains 1Gains 1stst Hand Hand
ExperienceExperience
Core Devt. Team Core Devt. Team Learn from Learn from
CollaboratorsCollaborators
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Project Output: Our First Product Conceptual Table of Contents*
* Book describes version 1.0 of our Toolkit
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Toolkit Current State Assessment
Conceptual Chapter Conceptual Content
Assessment of Current (Pre-) Completeness Against Requirements for Minimal Viability
Explanation for Core-Development Team
& First Explorers (-Toolkit)
Explanation for Collaborators
(-Toolkit)
Explanation for Target Audience via Book
(Toolkit v1.0)
1. Introduction 75% 40% 20%
2. Visual Design Tool 80% 60% 50%
3. Design Principles 60% 40% 30%
4. Methods 50% 30% 20%
5. Case Studies and Patterns 80%[1] 20% 10%
– Companion Website 80%[2] 25%[3] 0%
– Visual Design TBD 5% 0%
– Story Design N/A 30% 15%[1] The -Toolkit will include relatively little information concerning patterns and cases studies. The experience the Core Development Team gains using -Toolkit the will provides the patterns and cases for the -Toolkit.[2] Assume we clean-up the existing wiki and make everyone aware of the various sources of information on line included in the learning map - youTube, SlideShare, etc.[3] Assuming we leverage the existing wiki, bringing this content into the crowd-funded collaboration platform (see Crowd-Funding and Collaboration Platform Requirements document): http://wiki.SSBMG.com
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Toolkit Development Phases aka Phases of our Collaboration Project
Self Study / Mutual Support
1Now-
March ’14
Core Devt. Team Content Leaders & Contributors
Core Devt. Team + First Explorers
TBD
Core Devt. Team Content Leaders via Webinar etc.
2Summer ’14 –
Winter ’15
Core Devt. Team Content Leaders & Contributors
Crowd-Funding Collaborators
TBD
AU + Learning Map
Delivered to Users via
Pre-Toolkit Version
0Phase
AU + SSBMGroup
teams
Co-Created By
AU + First ExplorersUsers
Thesis + Working DocsFormat
…various
>v1.0
4+
Co-op Members
…and beyond
+ App etc.
Book
v1.0
3Winter ’15 – Summer ’15
Core Devt. Team Content Leaders & Contributors
Book Readers
Core Devt. Team Core Devt. Team has sufficient has sufficient
learning to learning to develop develop -Toolkit?-Toolkit?
Core Devt. Team has Core Devt. Team has sufficient learning to sufficient learning to develop toolkit v1.0?develop toolkit v1.0?
Phase Completed
When
Core Devt. Team Core Devt. Team commits to commits to
proceed based on proceed based on detailed plansdetailed plans
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May-Sept Jan-Feb 2013
March-Summer
Core Devt. Team Commits“All for One, One for All”
Phase 1Sept-Dec
2014
Work-shops
Soft Launch (Webinars, Presentations, Videos, Talks, etc.)
Pre- Content Creation
ID Core Team
Detailed Planning
First Explorers ProgramUse of Pre- Use of -Toolkit
Ready for Crowd-Funding
Crowd-Funding Prep
Crowd-Funding & Collaboration Platform Prep
Legal Entity Exploration
Find 1st & 2nd Organizational Backers
-ToolkitCreation -Toolkit Use by
Core Devt. Team -ToolkitCreation
Phase 0
First Explorer’s program ends: Members become crowd-funding collaborators
Hard-Launch in ~wk 2 of crowd-funding campaign
Continues in crowd-funding campaign
Outcome determines type and timing and legal entity
Summer-Fall
Sufficient Learning
to Develop -Toolkit?
Phase 2
Find Individual Backers
Today
Finalize Task Plan & Budget
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Toolkit v1.0 Development
Summer
StartFunding
Funding Gate Sufficient Funds
Raised?
BookSelf-Published
BookPublished byEstablished Publisher
2014 2015
Release -ToolkitWave 1Collaborators use -ToolkitLearn w/ Collaborators
Wave 2Write
Wave 3Design
Wave 4Launch
Wave 5Pollinate Book
Find Agent
Wave Next…Continuously Improve Toolkit
Wave Next…New Tools Added
Eco-SystemRevenue Streams
Grow Community
Academic Papers Report on Toolkit
Phase 3Phase 2 Phase 4+Summer-Fall Fall Winter
-Toolkit Use by Core Devt. Team
Sufficient Learningto Develop
Toolkit v1.0?
Finish -ToolkitCreation
Readers use Toolkit v1.0……and subsequent versions
Find Individual Backers
Find MoreOrganizational
Backers
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4. 4. Detailed Detailed
PlansPlans
Our Good Enough… Detailed Plans
+ Two Business Models
4a. Collaboration Plan 4b. Crowd-Funding Marketing Plan 4c. Crowd-Funding and Collaboration
Platform Requirements 4d. Partnerships & Legal Entity Design
Start Phase 1
Everything That’s
Happened So Far
Everything posted to Everything posted to wiki.SSBMG.com/Business-Model/
1.1.BusinessBusinessProposalProposal
2.2.BookBook
ProposalProposal
3. Core 3. Core Devt. Devt. Team Team
Roles & Roles & Resp.Resp.
Core Devt. Team will receive email
invite for edit access
More Work Req’d in Phase 1
2a. Task Plan2b. Project Financial Plan
1a. Book Project1b. Co-op / Post Project
9 Separate documents +2 business models
0. 0. SummarySummary
4 pages Start
Receive Documents
Read & Make Comments
Discussions* (Each other &
with AU)
Good to Proceed?
Next Meeting“All for One,One for All”?
End-Phase 0
* Please initiate these discussions
Y
N
Process to Complete Phase 0
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Discussion
The
Stro
ngly
Sus
tain
able
Bus
ines
s M
odel
Pro
posa
l – In
trodu
ctio
nV
ersi
on 1
.04
2013
-12-
21©
Edw
ard
Jam
es C
onsu
lting
Ltd
. S
ome
Rig
hts
Res
erve
d.
26
This
wor
k is
lice
nsed
und
er a
Cre
ativ
e C
omm
ons
Attr
ibut
ion-
Non
Com
mer
cial
-Sha
reA
like
3.0
Unp
orte
d Li
cens
e. P
erm
issi
ons
beyo
nd th
e sc
ope
of th
is li
cens
e m
ay b
e av
aila
ble
at h
ttp://
ww
w.E
dwar
dJam
es.b
iz/P
erm
issi
ons
Antony Upward, MES, CMC†
antony@EdwardJames.biz
@aupward #SSBMGssBusinessModelTV
* Working name for our proposed business † Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
www.SSBMI.coop*
*
Appendix
27
Help bring Sustainable Business Innovation to the World!
Become a “First Explorer”– Enables commercial use of the new Canvas now
12 organizations around the globe have joined so far
Join the quest– Crowd-funded collaborative book project
Working Title: Strongly Sustainable Business Model Innovation– 12 International co-authors identified– Crowd-funding starting in 2014
Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book
– Self Publish 2015Canvas released under a Creative Commons License free for commercial use
Connect to like-minded colleagues– Linkedin and Facebook
• Members from around the globe
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Be Informed: http://signup.SSBMG.comShare your ideas for the book: http://survey.SSBMG.com
www.facebook.com/StronglySustainableBusinessModels @aupward
#SSBMGStrongly Sustainable Business Model Group
forum.SSBMG.com
info@SSBMG.com
www.SSBMG.com
Learn More– ~3 minute Audio/Visual Overview
about.SSBMG.com• Videos
– youTube.com/ssBusinessModelTV• Learning Map
– wiki.SSBMG.com/home/learning-map• Blogs
– blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward
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Learn more: http://www.naturalstep.ca/gold-standard
Join a Key Related Project
30
Copyright
• All images used under applicable creative commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz
/Permissions – This work is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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