Zymeshare open innovation platform proposal

NOVOZYMESAUGUST 25th

ZymeshareOpen innovation platform

Proposal for Novozymes

by Dan Herlin & Benna Hedegaard

August 25, 2011


A NEW R&D INITIATIVE

2010

Project Phase 1RDM

Expand Novozymes

innovation capacity

Q4 2011

Online External R&D Community

Q1 2011 TODAY

Project

Proposal

We ask R&D Management to:

Support the initiative

Dedicate the necessary resources

for pilot start-up

Conceptualization

Connect to create

Open Innovation

Idea Formation


EXECUTIVE SUMMARY

6. Implementation

1. Novozymes must grow the

enzyme market to grow

4.Novozymes is the right

catalyst

3.Tomorrows researchers

are eager to

collaborate online

2.Engage in external

knowledge sourcing

5. We propose:

Zymeshare.com


NOVOZYMES MUST GROW THE ENZYME MARKET TO GROW

57%

47%

53%

50%

50%

Million DKK

0

2000

4000

6000

8000

10000

12000

Novozymes Sales

Base Case 10%

New industries and application areas must emerge to ensure the growth

of both Novozymes and the enzyme market


Key customer

collaborations

University

collaborations

TO

TA

L C

ap

ab

ilit

ies

leve

rag

ed

Capabilities available

across applications

In-h

ou

se

reso

urc

es

Long tail of ‘outside’ resources that might

have a solution

Novozymes’

internal R&D

Access to a low

quantity of highly

capable minds in

targeted

disciplines

Access to a

vast pool of

highly capable

minds across all

disciplines

The Long Tail of R&D

DISTANT SOURCES OF KNOWLEDGE HOLD INCREDIBLE POTENTIAL

Collaboration between capable minds in non-core application areas becomes

increasingly important for NZs continued growth = Growth of the total market

Bridge knowledge gap across

applications and beyond

Bridge

Application ATechnology B

Industry Known

Industry UnknownBridge


Enlarge the global industrial

enzyme market

Increase demand and

awareness of enzymes

Support valuable knowledge-

sharing

Expand Novozymes’

innovation capacity

Maintain technology

leadership position

Reach out to unusual

suspects

Facilitate an external research and networking community

…online!

THE FUTURE CALLS FOR INNOVATIVE INITIATIVES


NOVOZYMES IS THE RIGHT CATALYST

OI

Open Innovation communities hold

potential to generate radical ideas

It takes a profit driven organization to

commercialize ideas

• Innovation-driven Growth• Market Leader• Reputational Assets• Sustainability Profile

knowledge sharing

Complementary Assets


FACILITATE AN ONLINE COMMUNITY

- BUT HOW?

We need to understand:

• Why join a community?

• What do users value?

• How will the community develop?

ONLINE SURVEY CASE COMPETITION

• 50 respondents

• Network and Collaboration

• Knowledge sharing

• 25 Novozymes Interns

• Community administration

• User attraction / retention

IN-DEPTH INTERVIEWS

• 20 interviewees

• Biotech Engineers

• DTU / KU PhDs, Master /

Bachelor students


5000000

7000000

9000000

11000000

13000000

15000000

17000000

19000000

21000000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Linkedin

Facebook

Twitter

G+

IT IS ABOUT CREATING A PLACE THAT FULFILLS A PERSONAL NEED

Facebook fulfills

a social need

Linked-in fulfills a

professional need

> 750

million

users

> 130 million

users

Time to reach 20 million users

Users

24 days

1035

days

1152

days

1825

days

NICHED COMMUNITIES


TOMORROWS RESEACHERS ARE GEARED TO

SHARE KNOWLEDGE AND COLLABORATE ONLINE

0% 20% 40% 60% 80% 100%

Comment research/ideas

Help problem solving

Solve challenges posted

Receive comments researchDefinitely

Some extent

No value

Don't know

35%

Passion of

field

18%

Career

building8%

Monetary

Reward

27%

Expand

pool of

knowledge

12%

Recognition &

Fame

> 60% infer value from external knowledge input

< 30% collaborate as much as they would like

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Consult as much as you would like?

Receive valuable input (external…

Consult others in solivng problems?Definitely

Some extent

No Value

Don't know

> 80 % show a high degree of professional pride

> 70 % see value collaboration with other researchers

Provide help/input

Seek help/input


A SNEAK PEAK AT HOW ZYMESHARE WILL APPEAR

About

Tools

Enzymes boost efficiency on Thailand rubber plant

My Profile

Sponsored by Novozymes

Zymeshare reaches > 2 million usersToday Zymeshare has reached two million users. Read more…

Making light of enzymesA novel assay couples methyltrans- ferase activity to bioluminescence

NETWORK MAPCOLLABORATIONDATABASES

Yao Ming publicized article “The Dentist who cured cancer”…read more

Ashvin Rabadia seeks bioinformatics expert for joint research program in India…

EXPERT FORUM CHALLANGES

Novel enzyme technology can convert forestry waste into fertilizer within 3 to 8 hours.


About Zymeshare Career

Zymeshare

Conferences

Susanne Mayer joined the group Tar Sand Processing

Recent ActivitiesNewsfeed

Ron Burt is now part of the collaborative group Enzymologists

Industry & Application

SNAPSHOT OF ZYMESHARE

EXPERT FORUM ‘ANSWER’

COLLABORATION NETWORK

KNOWLEDGE SHARING

Sitemap

MR. GARNER

INDUSTRY & APPS

Zymeshare ™


COMMUNITY BUILDING TAKES TIME

t

Source: Model by Dan & Benedikta

Social Capital

&

Number

of users

Zymeshare

PilotZymeshare

Community

Zymeshare

MiniZymeshare

Innovation

Social

Capital &

Number of

Users

Value for

NZ

Value for

Novozymes

Zymeshare ™

NZ’

learning

curve

Novozymes’

Learning

Curve


+ Relationships with prominent groups of young scientists

VALUES CAN BE IDENTIFIED FOR EACH STAGE

Zymeshare Pilot Zymeshare CommunityZymeshare Mini Zymeshare Innovation

Zymeshare ™

+ Structure of global enzyme research

+ Expanding professional network and collaborations

+ Input from challenges / Talent spotting

+ Access to cross-disciplinary networks

+ Innovation

+ Global Community

+ New applications

New industries


IMPLEMENTATION: WHERE TO BEGIN

Zymeshare ™

Who are Innovators?

Where to begin?

Innovators Early

adoptersLate

adopters

Cu

mu

lative

Ad

op

tio

n

t

Early

majority

Diffusion of Innovation

Source: Rogers, E

• Deeply fascinated by biotech and enzymes

• Hungry for opportunities and networking

• Talented and optimistic

• Entrepreneurial drive

• High propensity for internet / social media

use

• Identify beta testers

• Cultivate and nurse community

ambassadors

• Create the community with the

users

• Build credibility / social capital

Beta Testers

• Top M.Sc. and Ph.D. students


ACTIVITIES TO BE INITIATEDZymeshare ™

Launch of Zymeshare PilotQ4 2012

• Project plan• Budget

• Identify and map initial test pilot group• Identify types of information that they could value• Develop platform with the users

• Intomics analysis• Mapping of enzyme research activity world wide

• Development of functional tools• Platform design• Promotion

Project

plan

User

Analysis

Research

Mapping

Platform

Design


Zymeshare ™

1. Novozymes must

grow the market

to grow

2.Facilitate an

external online

community

WRAP-UP…

3.High potential in

unusual suspects

4.Novozymes is

the right

catalyst

5.Researchers

are eager to

collaborate


THANK YOU

Zymeshare open innovation platform proposal

Business

Transcript of Zymeshare open innovation platform proposal