Sprinting to INNOVATIONC. Todd Lombardo @iamctodd

Ethan Bagley @ebagslolz

We work here

(and we do this all the time)

@iamctodd@ebagslolz

How do you know if an idea is any good?

Research Insights Ideation Prototype Test

Research Insights Ideation Prototype Test

research

A = InterviewerB = Speakerc = Observer

Observation Observation

One Minute...

C = InterviewerA = SpeakerB = Observer

One Minute...

B = InterviewerC = SpeakerA = Observer

One Minute...

What did you.. see? HEAR? OBSERVE?

insights

Observation Observation

Observation Observation Trend

Observation Observation Trend

Market DAta

Observation Observation InsightTrend

Market DAta

“I like chocolate ice cream”

Hand get messy

because of dripping

“I like chocolate ice cream”

Hand get messy

because of dripping

clean-up

“I like chocolate ice cream”

Hand get messy

because of dripping

Like sweet, need

portableclean-up

So what’s the problem?

five Minutes...

Reframe it

Too BroadHMW redesign dessert?

Too BroadHMW redesign dessert?

Too NarrowHMW design a cone for ice cream that won’t drip?

Too BroadHMW redesign dessert?

Just RightHMW redesign ice-cream

to be more portable?

Too NarrowHMW design a cone for ice cream that won’t drip?

Two Minutes...

What are you solving for?

Ideation

rules: Individual 1st defer judging

quaNTITY over QuaLity

6-up: six different ideas in 5 minutes

FIVE MinuteS...

Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

Thought Process Evolution

Thought Process Evolution

Observation

Thought Process Evolution

Observation Trend

Thought Process Evolution

Observation InsightTrend

Thought Process Evolution

Observation InsightTrendRefined

Problem

Thought Process Evolution

Observation InsightTrendRefined

Problem

prototype

make. test. learn.

What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

Diagram

Diagram role-play

Diagram role-play Model

Diagram role-play Model Mockup

Example

FIVE MinuteS...

TEST

TEST WITH TWO DIFFERENT TEAMS

TWO MinuteS per test

Tip: don’t try to sell it!

WHAT WORKED..?good?Bad?Unexpected?

so... what just happened?

there are frameworks

and frameworks

and more frameworks

IDEO

XPLANE

CHESKIN

CONIFER

COOPER

FROG

FITCH

MELVILLE

they’re all quite similar

THANKS!!

Go Sox!!@iamctodd@ebagslolz