Post on 17-Dec-2014
description
Spring 2010
Color, Print, and Detail
Directive
9.16.09
As we face the future and the “uncertainty” that accompanies
it, we find comfort, peace, and familularity in those things
from our past. Historical references will influence color,
fabric, print, and pattern this Spring 2010. The consumer
will cherish, with love, objects that brought her comfort from
a day gone by, resulting in a sense of “fragility,” and a
precious sense of being.
As she enters a new day, uncertain colors are beautiful,
dusted with a gentle powder, and fabrics are fragile.
Evoking a perishable feeling with the times, both are
importantly fused with a new spirit and energy, that is our
hope, a bold optimum.
We will see it in unexpected combinations, parings, and
innovations. Most importantly, technology impacts what
is “old vintage” with high impact such as shine, shimmer, and fabrics.
The modern consumer seeks comfort and newness.
The retailer must inspire her to spend with cutting-edge
“everything.” Do not underestimate her. From sequins for day,
to social media by night, ShopNBC is going to lead.
Timeline
Spring 2009 The Shift in Color Spring 2010 Action Points
GreensThe grass green of ‘09
becomes muted,
resulting in a beautiful
sage and seafoam
green.
Rich luxurious purple
becomes blue-cast for
Spring ‘10, and lilac
tones are icy.
The rich cobalt
blue of ‘09 becomes
watery tones of icy
and indigo blues.
Luxurious Purple
Lipstick Tones The lipstick tones
of ‘09 become
pale and subtle, while
shades of coral become
increasingly important.
Black & White The essential black and
white must-have of ‘09
stays a consistent key,
with grey playing an
equally important role.
Cobalt Blue
Vibrant Yellow The bright yellow of
Spring ‘09 becomes
red-cast, while shades
of buttermilk are
equally critical.
Icy blues and indigos are
the #1 fashion color call-out.
Plan this color at double digit
penetration.
Intensify denim-it is
definitely peeking.
Pinks become much more
“orange-cast” resulting in coral.
Maximize in all categories as the
“new pink.”
Lilac is seen as an important
first quarter color in solid, and in print.
Spring ‘10’s icy colors look fresh
worn head to toe.
Seafoam green is a significant shift
from last years emerald, and
should be maximized in both
apparel, handbags, and jewelry.
This color looks newest when
teamed with black.
Down-trending in importance
from 2009.
The newness is in the “level” of
intensity.
Black and white shifts into new
combo of grey and nude.
This is a dramatic evolution and
should be validated quickly in the
contemporary business.
Once validated, shift
5-10% of black and white
dollars, in total, to this new
combo.
Color
Care!ing Corals
Sensual Sunsets
Antique Yellows
Indigos
Ethereal Blues
Seductive Seafoams
Icy Lavenders
Smoky Gr!s
Gentle Nudes
Prints
Ombre and Dip Dyed
Florals
Art to Wear
Details
Sequins/Shimmer
Lace
Ru!les