CONTEXTUAL BROADCASTINGRaimo van der KleinSPRXmobile

1. BOXED MEDIA2. THE MOBILE MEDIUM3. CONTEXTUAL BROADCASTING

http://www.flickr.com/photos/butterflypsyche/2913481850/

1. BOXED MEDIA

length

widthBox

Media contained in an isolated environment. Fixed in two dimensions (length X width). Main purpose of media is to consume it.

BOXED MEDIA?What is

MEDIAhttp://www.flickr.com/photos/rdodson/3487265216/

physically contained..

MEDIAhas been like this for centuries

LIKE BOOKS

TELEVISION

NEWSPAPERSand magazines

The personal

in all it’s formsCOMPUTER

CINEMA

the

phoneMOBILE

..in the early years

are in the box shouldn’t we try to get them out of the box?

Even our

FRIENDS

How do you recognizeboxed media?

They show you something

SHINY

lure They

you right in..

ISOLATING YOUfrom the real world

READING WATCHING SURFINGAnd all boxed media have their own verb..

So how much do we spent in the box?TIME

IDC: http://www.idc.com/getdoc.jsp?containerId=prUS21096308 http://www.flickr.com/photos/cheskywong/3196669438/

70.6hours / week

You can’t put everything in the box!

isolated ---> contextual

social

THE BOX

MEDIA

The end of The Attention Gameis near. Timothy Schenck

END CHAPTER 1

http://www.flickr.com/photos/butterflypsyche/2913481850/

2. THE MOBILE MEDIUM

COMMUNICATION CONTENT CONTEXT

?The 3 Era’s of Mobile

1992-2000 2000-2008 2008-????

Contextual Services:Services that ‘understand’ your

circumstances/ situation and offer relevant information.

The 3rd Dimensionhttp://www.flickr.com/photos/altus/309451832/

CONTEXT =

lengthwidth

dept

hTHE BOX

GIVING DEPTH TO

http://www.flickr.com/photos/philipjbigg/2347439626/

INFORMATION OVERLOADCONTEXT significally reduces

http://www.flickr.com/photos/philipjbigg/2347439626/

CONTEXT and shows only that what is relevant

HERE AND NOW

FILTERS!

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MINIMUNIIf you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too. http://www.flickr.com/photos/eggz/1446511138/

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Activities(what)

EnvironmentSocial(who)

Spatio -Temporal(where/when)

Mental

Physiological

People nearbyBuddyfinderSocial Filters

WeatherRain predictionNFC / RFID

RoomwareNavigationTrack & TraceGeofencing

MeVirtual

me

Emomapping

Social NetworksFlickr comments(Social Backchannel)

AccelerometerNokia SportstrackerStepcounterHeartrate

EducationBeliefsExperiences

TwitterPresenceAgenda

Personal Mobile Context

© 2009, SPRXmobile Confidential and Proprietory

MediaBox

ContentContent pipesbased on Interests

Overload

Static Contextwatching or reading, etc

MobileMedium

ServiceService pipesbased on Verbs

Dynamic ContextShopping, working, eating out

WasteRelevanceFiltered

FROM CONTENT TO CONTEXT

Contextual Services are already all around you.Many times disguised as simple small services

RETAIL PEOPLE COUNTERAUTOMATIC DOOR

http://www.flickr.com/photos/skyshanghai/2400793508/

ContextCommunication

Content

How will weuse contextual

services?

Mobile medium

Networks of sensorsand devices

ContextualServices

Communication 2.0

Sensing, computing and communicating

Physical objectsin intelligentenvironments

Trusted personalsensing and

computing devices

Physical anddigital world fuse

LOCAL GLOBAL

Inspiration: Nokia Mobile Gateway

END CHAPTER 2

3. CONTEXTUAL BROADCASTING

HOW TO BRING THESE WORLDS TOGETHER?

© 2009, SPRXmobile Confidential and Proprietory

Activities(what)

EnvironmentSocial(who)

Spatio -Temporal(where/when)

Mental

PhysiologicalMeVirtual

me

Personal Mobile Context

© 2009, SPRXmobile Confidential and Proprietory

© 2009, SPRXmobile Confidential and Proprietory

Activities(what)

EnvironmentSocial(who)

Spatio -Temporal(where/when)

Mental

PhysiologicalMeVirtual

me

Personal Mobile Context

© 2009, SPRXmobile Confidential and Proprietory

© 2009, SPRXmobile Confidential and Proprietory

Personal Mobile Context

Environment

NewsSportsWeerFile

VerkiezingenLotterij trekkingLive eventsetc...

© 2009, SPRXmobile Confidential and Proprietory

Personal Mobile Context

TV kijkenReizenShoppenUitgaan

Activities(what)

SportenTuinierenKlussenKoken

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Personal Mobile Context

GamingFlirtingMatchingCompetities

Social(who)

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Personal Mobile Context

StressedVerveeldEscapismVerliefd

Mental

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Personal Mobile Context

Social NetworksTwitterRecommendationsGames

Virtualme

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Personal Mobile Context

BewegingGezondheidConditieX

Physiological

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Personal Mobile Context

InteressesCultuurLevenscyclusSociale klasse

Me

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Personal Mobile Context

POIFile infoTourismeLocal info

Spatio -Temporal(where/when)

© 2009, SPRXmobile Confidential and Proprietory

Personal Mobile Context

© 2009, SPRXmobile Confidential and Proprietory

NewsSportsWeerFile

VerkiezingenLotterij trekkingLive eventsetc...

TV kijkenReizenShoppenUitgaan

SportenTuinierenKlussenKoken

GamingFlirtingMatchingCompetities

StressedVerveeldEscapismVerliefdBeweging

GezondheidConditieX

InteressesCultuurLevenscyclusSociale klasse

POIFile infoTourismeLocal info

Social NetworksTwitterRecommendationsGames

Create Services Around The Domains You Feel Comfortable With

No clear usecase? Don’t do it!

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Thank You!raimo@sprxmobile.comtwitter.com/rhymo+31 6 4117 1116