Spr Xmobile Npo Contectual Broadcasting
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CONTEXTUAL BROADCASTING Raimo van der Klein SPRXmobile
description
Transcript of Spr Xmobile Npo Contectual Broadcasting
CONTEXTUAL BROADCASTINGRaimo van der KleinSPRXmobile
1. BOXED MEDIA2. THE MOBILE MEDIUM3. CONTEXTUAL BROADCASTING
http://www.flickr.com/photos/butterflypsyche/2913481850/
1. BOXED MEDIA
length
widthBox
Media contained in an isolated environment. Fixed in two dimensions (length X width). Main purpose of media is to consume it.
BOXED MEDIA?What is
MEDIAhttp://www.flickr.com/photos/rdodson/3487265216/
physically contained..
MEDIAhas been like this for centuries
LIKE BOOKS
TELEVISION
NEWSPAPERSand magazines
The personal
in all it’s formsCOMPUTER
CINEMA
the
phoneMOBILE
..in the early years
are in the box shouldn’t we try to get them out of the box?
Even our
FRIENDS
How do you recognizeboxed media?
They show you something
SHINY
lure They
you right in..
ISOLATING YOUfrom the real world
READING WATCHING SURFINGAnd all boxed media have their own verb..
So how much do we spent in the box?TIME
IDC: http://www.idc.com/getdoc.jsp?containerId=prUS21096308 http://www.flickr.com/photos/cheskywong/3196669438/
70.6hours / week
You can’t put everything in the box!
isolated ---> contextual
social
THE BOX
MEDIA
The end of The Attention Gameis near. Timothy Schenck
END CHAPTER 1
http://www.flickr.com/photos/butterflypsyche/2913481850/
2. THE MOBILE MEDIUM
COMMUNICATION CONTENT CONTEXT
?The 3 Era’s of Mobile
1992-2000 2000-2008 2008-????
Contextual Services:Services that ‘understand’ your
circumstances/ situation and offer relevant information.
The 3rd Dimensionhttp://www.flickr.com/photos/altus/309451832/
CONTEXT =
lengthwidth
dept
hTHE BOX
GIVING DEPTH TO
http://www.flickr.com/photos/philipjbigg/2347439626/
INFORMATION OVERLOADCONTEXT significally reduces
http://www.flickr.com/photos/philipjbigg/2347439626/
CONTEXT and shows only that what is relevant
HERE AND NOW
FILTERS!
© 2009, SPRXmobile Confidential and Proprietory
MINIMUNIIf you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too. http://www.flickr.com/photos/eggz/1446511138/
© 2009, SPRXmobile Confidential and Proprietory
Activities(what)
EnvironmentSocial(who)
Spatio -Temporal(where/when)
Mental
Physiological
People nearbyBuddyfinderSocial Filters
WeatherRain predictionNFC / RFID
RoomwareNavigationTrack & TraceGeofencing
MeVirtual
me
Emomapping
Social NetworksFlickr comments(Social Backchannel)
AccelerometerNokia SportstrackerStepcounterHeartrate
EducationBeliefsExperiences
TwitterPresenceAgenda
Personal Mobile Context
© 2009, SPRXmobile Confidential and Proprietory
MediaBox
ContentContent pipesbased on Interests
Overload
Static Contextwatching or reading, etc
MobileMedium
ServiceService pipesbased on Verbs
Dynamic ContextShopping, working, eating out
WasteRelevanceFiltered
FROM CONTENT TO CONTEXT
Contextual Services are already all around you.Many times disguised as simple small services
RETAIL PEOPLE COUNTERAUTOMATIC DOOR
http://www.flickr.com/photos/skyshanghai/2400793508/
ContextCommunication
Content
How will weuse contextual
services?
Mobile medium
Networks of sensorsand devices
ContextualServices
Communication 2.0
Sensing, computing and communicating
Physical objectsin intelligentenvironments
Trusted personalsensing and
computing devices
Physical anddigital world fuse
LOCAL GLOBAL
Inspiration: Nokia Mobile Gateway
END CHAPTER 2
3. CONTEXTUAL BROADCASTING
HOW TO BRING THESE WORLDS TOGETHER?
© 2009, SPRXmobile Confidential and Proprietory
Activities(what)
EnvironmentSocial(who)
Spatio -Temporal(where/when)
Mental
PhysiologicalMeVirtual
me
Personal Mobile Context
© 2009, SPRXmobile Confidential and Proprietory
© 2009, SPRXmobile Confidential and Proprietory
Activities(what)
EnvironmentSocial(who)
Spatio -Temporal(where/when)
Mental
PhysiologicalMeVirtual
me
Personal Mobile Context
© 2009, SPRXmobile Confidential and Proprietory
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
Environment
NewsSportsWeerFile
VerkiezingenLotterij trekkingLive eventsetc...
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
TV kijkenReizenShoppenUitgaan
Activities(what)
SportenTuinierenKlussenKoken
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
GamingFlirtingMatchingCompetities
Social(who)
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
StressedVerveeldEscapismVerliefd
Mental
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
Social NetworksTwitterRecommendationsGames
Virtualme
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
BewegingGezondheidConditieX
Physiological
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
InteressesCultuurLevenscyclusSociale klasse
Me
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
POIFile infoTourismeLocal info
Spatio -Temporal(where/when)
© 2009, SPRXmobile Confidential and Proprietory
Personal Mobile Context
© 2009, SPRXmobile Confidential and Proprietory
NewsSportsWeerFile
VerkiezingenLotterij trekkingLive eventsetc...
TV kijkenReizenShoppenUitgaan
SportenTuinierenKlussenKoken
GamingFlirtingMatchingCompetities
StressedVerveeldEscapismVerliefdBeweging
GezondheidConditieX
InteressesCultuurLevenscyclusSociale klasse
POIFile infoTourismeLocal info
Social NetworksTwitterRecommendationsGames
Create Services Around The Domains You Feel Comfortable With
No clear usecase? Don’t do it!
