Post on 17-Jul-2015
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Sponsorship Opportunities for Hotel-Based Shows
Hotel-based shows can pose a unique set of challenges, as your sponsors struggle to engage with
their target audience in a limited amount of space (and time). The sponsorship opportunities
presented in this deck can easily be accommodated in any hotel venue.
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Indoor Public Spaces
Signage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Three-Dimensional Signs
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Floor Clings
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Table Top Signage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Elevator Wraps
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Interactive Floor Projection
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Wall Projection
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Registration Area
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
System Signage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Branded
Mascots
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Collateral
Displays
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Video Messaging Wall
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Restrooms:• Stall door
• Mirror clings
• Toilet paper
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Urinal
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Carpet Clings
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Show Floor
Main Aisle
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Bench
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Bench
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Asphalt Art
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Other Awareness Opportunities
Non-Signage Awareness
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Conference Bag
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Attendee Bag Pick-Up
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Conference Bag
Inserts
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Lanyards
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Badge Holders
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Badge Inserts
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Program Guides
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Branded
Conference Notebooks
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Party Giveaways
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Party Giveaways
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Hotel Rooms
Non-Signage Awareness
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Room Drops
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Branded Hotel Key Cards
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Hotel Elevator Video Screens
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Hotel Bathroom Mirror
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Food & Beverage Opportunities
Non-Signage Awareness
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Conference Breaks
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Water Stations
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Water Stations
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Balloon Drop
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Candy Bar
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Food Trucks and Pop-Ups
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Environmental Engagement Opportunities
Non-Signage Awareness
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Lobby Music
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Lounges
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
VIP Lounge
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Bean Bag
Lounge
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Re-Charge Lounge
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
“Dinner with Strangers”
Program Sponsorship or
Sponsor for Each Restaurant
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Traffic Drivers
Non-Signage Awareness
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Passport Programs
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Six Different Rounds for
Different Product Categories
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Scavenger Hunt
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Show Floor Reception
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Hosted Buyer Activities
Engagement
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Breakfast EducationInvitation-only breakfast for conference attendees
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Target Market Lounge
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Whiskey Tasting Event
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Problem-Solving Power Lunch
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Industry Guru Meet & Greet
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Book Signing
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Senior Buyer
Reception
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Hands-On
Training
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Games
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Content Sponsorship
Engagement
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Specific Tracks
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.68
Keynote Sponsorship
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Keynote
Sponsorship
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Demonstration Areas
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.71
Educational Areas• Content is vendor-neutral
• Sponsors bought awareness in
one of six content categories
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
New Product
Showcase
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
On-Site Technology
Technology
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Cyber Café/Internet Café
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Connection Café
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
On-Site Wayfinding
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Digital Signage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Digital Signage
Display
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Sponsor Showcase
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.80
Video Wall• Sponsor ads
• Sponsor logos
• Event content
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Mobile App• Splash page
• Alerts
• Banners
• Passport program
• QR code program
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Text Alerts
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Charging Stations
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Online Year-Round:
Pre-Show, During, and Post-Show
Technology
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Pre- and Post-Show Sponsored Emails
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Sponsored Online Content• Banner ad
• Interstitial/Prestitial ad (plays before expected content appears)
• Surrounding text
• Sponsor’s content
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Post-Event
Streaming Video
Webpage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Event Coverage
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Banners on Website
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Virtual Events
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Virtual Events
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Online Industry
Directory
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Paid Listings
& Paid Ads
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Social Media: Opportunities to
Engage Audiences On-Site and Online
Technology
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Social Media Wall
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Facebook Photo Shoot
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Having fun at GameWorks Las Vegas! Hey,
“like” GameWorks on Facebook to receive
$10 in free play! http://on.fb.me/AmE9aL
Social Kiosks
© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.
Photo Kiosk
in Wall
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
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www.freemanco.com
Founded in 1927, Freeman is the leading global partner for integrated experiential marketing
solutions for live engagements including expositions, conventions, corporate events, and exhibits.
Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces
more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and
11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with
a scope of products and services unmatched by the competition. An employee-owned company,
Freeman places an emphasis on respect for people and providing unparalleled customer service.
Freeman has received numerous trade show industry awards for excellence in leadership, creative
design, community service, innovation and customer-driven partnerships.