Post on 14-Jul-2015
EXPO
Crowdsourcing your
Shopping Marketing
Content
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Addressing yourretail shelf used to
be easier…
Need Purchase
MobileSearch
Brand Site
SocialAd
Retail
How can you create messaging
everywhere she is?
Source: US only; comScore, Pew
1 in 4 consumers post about you or
to you
Consumers persuaded by Professional video
comScore April 2012 study comparing “Lift in Share” sourced by professionally scripted video and user product review. 2.7% overlap in respondentspersuaded by each video.
Consumers persuaded by User video
2.7% Overlap
comScore April 2012 study comparing “Lift in Share” sourced by professionally scripted video and user product review. 2.7% overlap in respondentspersuaded by each video.
Consumers persuaded by Professional video
Consumers persuaded by User video
User-Gen Reviews
Competitive Comparison
Product Quality
Product Convenience
New Feature Information
Professional Video
Emotional Elements
Brand Differences
Superiority Claims
UneditedConsumer How To
ProfessionallyProduced How To
User-Gen How Tocan hold interestlonger than pro
Need Purchase
MobileSearch
Brand Site
SocialAd
Retail