SOCIAL MEDIA > SOCIAL CHANGE

Janet Fouts – Social Media Coach

Where do you start?

Options

Blogging Micro-blogging/Twitter Video Facebook Linkedin SMS Geolocation Social Bookmarking

Which platforms are best?

It doesn’t matter where they hear your message, as long as they hear your message

A multi-channel approach will be more effective

Find out where they hang out Take your message to the people

Who do you want to know?

Volunteers? Activists? Evangelists? Opposition? Financial support? Press? Foundations?

Probably not the best route

What networks do they use?

Find the connections

Listening tools

Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail

Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2

Listening Dashboards

Lazyfeed

Listen, engage, repeat

Connect

How do you connect?

That depends! What’s the issue Time sensitive Global or local Visually compelling Legal considerationbs Language barriers

Capabilities of your team

Good story tellers Photographers, videographers,

musicians Fundraisers Natural networkers Organizers Connecters Writers/journalists

Free or low-cost support

Nten Tech Soup Citizen Effect DigiActive Creative Activists Toolkit Now Public

Video

YouTube Scribe Video Center Vimeo Blip-tv Viddler Ustream Is it the right format for the story?

Personal appeals

Share information

I Love Mountains

I love Mountains Turning haters into evangelists Videos, images, Google maps Website is the hob Social sharing Empower people to speak on their own

behalf

Blogging

Blogging

Google Maps

Google Maps

Kenya

Kenyan Blogs Webring (now KenyaUnlimited) founded in 2004

Kenyan radio stations read blog posts on the air.

95% of the population didn’t have internet access but the bloggers still had tremendous influence

Get the message out

“the people formerly known as the audience [who] were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all. . . . “ Jay Rosen

Text Messaging

Haiti Telethon G20 Summit 2007-8 election in Kenya Independent media center Mobile active

Mobile Active

Law enforcement

Twitter

EVERYBODY can have a voice Twitter Vote Report -2008 election fraud San Diego Fires 2008 Olympic Torch in San Francisco DigiActive Guide to Twitter for Activism

Olympic Torch

Olympic Torch

Don’t be fooled by Farmville

Causes app

Crowd-sourced grants

Local Community

(Poof)

You don’t own Facebook Profiles deleted when flagged Arbitrary guidelines Privacy issues

Flickr

Location based apps

Slideshare

Red Cross Training Thought leaders Share fundraising pitches Calls to action Creative Activists toolkit

Zapatistas

Crowdsourcing

Privacy

Personal privacy You are responsible for your network’s

safety Security of co-workers and buildings Opposition Law enforcement Media Electronic Frontier Foundation dotRights

Your dotRights

Support for Nonprofits

Training Collaboration Seminars and workshops Software Hardware Mentoring

Nten

Techsoup

Social Edge

Resources

JanetFouts.com/spin Janet@JanetFouts.com JanetFouts.com SocialMediaCoachingCenter.com Twitter- @Jfouts Linkedin - JanetFouts 408.216.7423