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SOCIAL MEDIA > SOCIAL CHANGE Janet Fouts – Social Media Coach
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Presentation for Spin Academy at Walker Creek Ranch in August on using social media for activists and social change.
Transcript of Spin academy
SOCIAL MEDIA > SOCIAL CHANGE
Janet Fouts – Social Media Coach
Where do you start?
Options
Blogging Micro-blogging/Twitter Video Facebook Linkedin SMS Geolocation Social Bookmarking
Which platforms are best?
It doesn’t matter where they hear your message, as long as they hear your message
A multi-channel approach will be more effective
Find out where they hang out Take your message to the people
Who do you want to know?
Volunteers? Activists? Evangelists? Opposition? Financial support? Press? Foundations?
Probably not the best route
What networks do they use?
Find the connections
Listening tools
Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail
Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2
Listening Dashboards
Lazyfeed
Listen, engage, repeat
Connect
How do you connect?
That depends! What’s the issue Time sensitive Global or local Visually compelling Legal considerationbs Language barriers
Capabilities of your team
Good story tellers Photographers, videographers,
musicians Fundraisers Natural networkers Organizers Connecters Writers/journalists
Free or low-cost support
Nten Tech Soup Citizen Effect DigiActive Creative Activists Toolkit Now Public
Video
YouTube Scribe Video Center Vimeo Blip-tv Viddler Ustream Is it the right format for the story?
Personal appeals
Share information
I Love Mountains
I love Mountains Turning haters into evangelists Videos, images, Google maps Website is the hob Social sharing Empower people to speak on their own
behalf
Blogging
Blogging
Google Maps
Google Maps
Kenya
Kenyan Blogs Webring (now KenyaUnlimited) founded in 2004
Kenyan radio stations read blog posts on the air.
95% of the population didn’t have internet access but the bloggers still had tremendous influence
Get the message out
“the people formerly known as the audience [who] were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all. . . . “ Jay Rosen
Text Messaging
Haiti Telethon G20 Summit 2007-8 election in Kenya Independent media center Mobile active
Mobile Active
Law enforcement
EVERYBODY can have a voice Twitter Vote Report -2008 election fraud San Diego Fires 2008 Olympic Torch in San Francisco DigiActive Guide to Twitter for Activism
Olympic Torch
Olympic Torch
Don’t be fooled by Farmville
Causes app
Crowd-sourced grants
Local Community
(Poof)
You don’t own Facebook Profiles deleted when flagged Arbitrary guidelines Privacy issues
Flickr
Location based apps
Slideshare
Red Cross Training Thought leaders Share fundraising pitches Calls to action Creative Activists toolkit
Zapatistas
Crowdsourcing
Privacy
Personal privacy You are responsible for your network’s
safety Security of co-workers and buildings Opposition Law enforcement Media Electronic Frontier Foundation dotRights
Your dotRights
Support for Nonprofits
Training Collaboration Seminars and workshops Software Hardware Mentoring
Nten
Techsoup
Social Edge
Resources
JanetFouts.com/spin [email protected] JanetFouts.com SocialMediaCoachingCenter.com Twitter- @Jfouts Linkedin - JanetFouts 408.216.7423
