WE ARE Spectacular

TALKING JOCK-ANESE?

Okinawa the NOO!

So I read this…

1. RULE OF THIRDS

Brand Product

Fun? Health? Life?

!Fun

Brand Product

South Africa

Durban Recipes

Street Culture!

Graffiti!

The Truck

BreadSugar

Hot Global News

The Weather

Local Area Vibe

Sport

Springbok Rugby

Movies

Celebrity

Surfing

Cricket

BeerHeritageBunny

Legends

Ingredients

Origins

Humour

Menu

InnovationCoffee

2. Perfect Right Hooks

• They make call to action easy and simple to understand

• They are perfectly crafted for mobile as well as other digital devices

• They respect the nuances of the social network

• Is the text too long? • Is it provocative, entertaining and/or

surprising? • Is the photo striking? • Is the logo visible? • Have you chosen the right format for the

post? • Is the call to action in the right place? • Is this interesting?

3. Hooks on Facebook

4. HOW TO JAB

Jab 1

Jab 2

Jab 3

Watch out! - Bad Jab

Right hook!

5. Be Native

THIS IS NATIVE

MEGA LOLZ

THIS IS NOT…

WTF?

Summary1) Plan your content using the rule of

thirds 2) Plan the content into Jab, Jab, Jab,

Right Hook micro stories 3) Think about the channel you are

posting on, its native language and audience behaviour

4) Think about time of day (use Hootsuite auto schedule for example)

But he tells it better…

mark@wearespectacular.co.uk 07881 314 385

@WEARESpectaculr