Francesc Gomez-Morales @francescgo francesc@itnig.net me.francescgo.com

Sources of Online Trends!

WHO  AM  I?  

Analy&cal  Heart  &  Mashup  Mind  

2007   2008   2009   2010   2011   2012   2013  

OK!  LOTS  OF  LOGOS  BUT…  WHAT  ARE  YOU  GOING  TO  TELL  US?  

Web  is  about  measurement  

Gatorade  Mission  Control  

Too many things to measure?!

Let’s focus on trends!

h8p://www.flickr.com/photos/20116729@N00  

“What  the  trend?”  

A  trend  (fad)  is  any  form  of  behavior  that    develops  among  a  large  popula&on  and    is  collec&vely  followed  with  enthusiasm    

for  some  period    (generally  as  a  result  of  the  behavior's    being  perceived  as  novel  in  some  way)  

Sociology  in  a  Changing  World  By  William  Kornblum,  Carolyn  D.  (COL)  Smith  Page  213  

WHY  TRENDS  ARE  SO  “TRENDY”  NOWADAYS?  

Massive  adopZon  of  online  services  has  contributed  to  the    

unique  and  unprecedented  possibility  of    

register  and  analyze  micro-­‐trends    

in  almost-­‐real-­‐Zme  

hUp://www.flickr.com/photos/rishibiswas  

Thank you, Tim Berners-Lee!

One graph to rule them all!!

hUps://apps.facebook.com/touchgraph/  

Visualize your own graph!

Each  one  of  us  has  the  one  tool  like  never  before  to  create  and/or  spread  trends  

TALKING  ABOUT  TRENDS  IS  TALKING  ABOUT  PEOPLE  

Diffusion  of  Innova&ons,  5th  Edi&on  EvereU  M.  Rogers  2003  

•  Trends  are  generated  by  people’s  ac&vity  

•  Social  Technographics  is  a  global  survey  that  classifies  people  according  to  how  they  use  social  technologies  

•  Forrester's  Social  Technographics  data  classifies  consumers  into  seven  overlapping  levels  of  social  technology  par&cipa&on  

Social Technographics!

hUp://empowered.forrester.com/ladder2010/  

Differences between countries!

Differences between countries!

…  but  some  animals  are  more  equal  than  others  

All animals are equal…!

hUp://klout.com/  

hUp://klout.com/#/topic/social-­‐media  

Internet is no longer a “democracy”!

The “more passive” behaviour, the “simpler” analysis!

Measure  viewers  is  easier  than  measure  opinions,  posts,  images  or  code.  

AGAIN…  WASN’T  THIS  TALK  ABOUT  SOURCES  OF  TRENDS?  

Ranking of the main social networking sites!

Top sites in Spain - Sept 14, 2013!

Top sites by Table Tennis niche!

Traffic estimation via Google Adwords Tools!

hUps://adwords.google.com/da/DisplayPlanner  

Youtube Consumption in Spain!hUp://www.socialbakers.com/youtube-­‐sta&s&cs/country/spain/  

Youtube Consumption in Real Time!

hUp://youtube.com/trendsmap  

Youtube Trends by Country!

hUp://www.youtube.com/trendsdashboard    

hUp://google.com/trends/explore  

Use  of  keywords  in  search  engines!

hUp://google.com/trends/explore  

Use  of  keywords  in  search  engines!

hUps://adwords.google.com/da/DisplayPlanner  

Keyword evaluation using Google Adwords Tools!

hUp://www.google.com/trends/correlate  

Correlation of keywords used in search!

hUp://appannie.com/matrix    

Installation of mobile apps !

hUp://appannie.com/matrix    

Installation of mobile apps !

hUp://appfigures.com/reports/ranking    

Installation of mobile apps !

hUp://appfigures.com/reports/ranking    

Installation of mobile apps !

hUp://www.appdata.com  

Use of social games or social apps!

hUp://www.appdata.com  

Use of social games or social apps!

hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings    

Top10 stories of the day (From May 24, 2007 to May 23, 2008)!

hUp://www.socialbakers.com/facebook-­‐pages/celebri&es/spain/    

Social Support: Celebrities (Facebook, Spain)!

hUp://twtrland.com/    

Social Support: Celebrities (Twitter, Worldwide)!

hUp://www.socialbakers.com/twiUer/group/poli&cs/  

Social Support: Politics(Twitter, Spain)!

hUp://www.socialbakers.com/facebook-­‐pages/7703918541-­‐internet-­‐explorer    

Social Support: Brands & Products(Facebook, Worldwide)!

hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg    

Social Support: Most engaging pages(Facebook, Worldwide)!

hUp://monitor.wildfireapp.com/count_reports/display?facebook    

Social Support: Most engaging pages(Facebook, Worldwide)!

hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    

Social Support: Most favorited content(Twitter, Worldwide)!

hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    

Social Support: Most retweeted content(Twitter, Worldwide)!

hUp://www.4sqmap.com    

Geolocalized Activity: Most visited places(Foursquare)!

hUp://trendsmap.com/    

Geolocalized Activity: local trending topics(Twitter)!

hUp://trends24.appb.in/barcelona  

Geolocalized Activity: local trending topics(Twitter)!

hUp://whaUhetrend.com/top10    

Twitter Trending Topics!

hUp://artzub.com/ghv/#repo=jquery&user=jquery    

Contributions to open source projects or wikis!

hUps://github.com/twbs/bootstrap/contributors    

Contributions to open source projects or wikis!

hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    

Contributions to open source projects or wikis!

hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    

Contributions to open source projects or wikis!

hUp://notabilia.net/    

Top 100 most controversial articles in English Wikipedia!

hUp://gigapan.com/gigapans/4277    

Most contributed articles in English Wikipedia!

hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia    

Number of words of english geolocated Wikipedia articles!

hUp://trends.builtwith.com  

Adoption of technology!

Top  10k  websites   Top  1M  websites  

hUp://trends.builtwith.com/analy&cs    

Adoption of technology!

hUps://trends.builtwith.com/widgets/Facebook-­‐Like    

Adoption of technology!

This is my toolbox. What’s yours?Just email me: francesc@itnig.net!

Thanks!!!

 “Sources  of  Online  Trends”    by  Francesc  Gómez  Morales    is  licensed  under  a    Crea&ve  Commons  AUribu&on-­‐NonCommercial-­‐ShareAlike  3.0  Unported  License