WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF

GOVERNANCE

22 – 23 July 2010

About S & D D

One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels.

In a Federal set up, it remains a key organization that does advocacy and talks about India and Union Government in differently administered State and regions all across the country.

MOST POPULAR MEDIA

Performances by S&DD still remains one of the biggest crowd pullers and effective means of inter personal communication all across the Indian hinterland.

Objectives

TARGET SPECIFIC SOCIAL

COMMUNICATION

GENERALLY NON URBAN

& AT GRASS ROOTS

LEVEL.

SUBJECTS OF COMMUNICATION

1. To create awareness and emotional receptivity, through performing arts among the general public regarding socio-economic progress of the country, its democratic and developmental ideals as enshrined in the Constitution of India.

SUBJECTS OF COMMUNICATION

2. To sensitize the public, through performing arts about the efforts of the Government of India to bring about a positive change in their lives. 3. Special Campaigns on pressing National public issues requiring State interventions.

Method/ Ways& Means

Wide range of live performing arts such as folk and traditional dramas, ballets, operas, dance dramas, folk and traditional recitals, puppetry, magic, various kinds of music.

Ministry's Focus Areas

Bharat Nirman

CMP

LWE

Developmental issues

North East + J&K

BHARAT NIRMAN

AT AKAKONAM ,TAMIL NADU

PROGRAMME IN LWE AFFECTED MEHOOB NAGAR (A.P.).

PRIVATE REG. TROUPE PERFORM IN ALMORA (UTTARAKHAND)

TO CREATE AWARENESS AMONG THE PUBLIC

ON WATER CONSERVATION

PROGRAMME ON CMP AT JANAPADA KAMASALE KALA VIDARA SANGHA IN BANGALORE

STAFF ARTISTE OF IMPHAL SUB CENTRE (BORDER PUBLICITY UNIT)

PERFORMING FOR TROOPS OF ASSAM RIFLES

STAFF ARTISTE FROM JAMMU CENTRE PERFORMING ROUF IN FRONT OF THE PRISONERS

AT THE KOTA BALMAL JAIL.

Our Other Key Clients

Ministry of Rural Development

Ministry of Home Affairs

Ministry of Agriculture

Ministry of Health & Family Welfare

Department of Women & Child

Development

NACO

Total Programme Achievement

Year Achievement

2007-08 21251

2008-09 21768

2009-10 28467(Feb 28th)

Programme on National Integration and Communal Harmony in Kashmir Valley

Artistes of Song & Drama Division presenting Bharat NirmanAwareness campaign before the audience in LWE area.

Programme on National Rural Employment Guarantee Scheme and Women Empowerment.

Programme on Peace, National Integration and Communal HarmonyIn Bongaigaon Distt. (Assam).

Programme Dollu Kunitha at Athani Taluk, Belgaum in Karnataka.

Women Empowerment Programme for School Children In Punjab.

Programme in PIC at Tehatta, Nadia, West Bengal.

Programme on Drug Abuse Covering ‘World No Tabacco Day’ in Ribbhoi Distt. (Meghalaya)

A programme highlighting the theme NFSM inMalda District- West Bengal

Awareness Programme on the occasion of Anti Tabacco Day in Delhi Region

An Emotional scene from Sound & Light Programme ‘Samar Yatra’ based on India’s Independence Struggle.