SONG AND DRAMA DIVISION
description
Transcript of SONG AND DRAMA DIVISION
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WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF
GOVERNANCE
22 – 23 July 2010
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About S & D D
One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels.
In a Federal set up, it remains a key organization that does advocacy and talks about India and Union Government in differently administered State and regions all across the country.
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MOST POPULAR MEDIA
Performances by S&DD still remains one of the biggest crowd pullers and effective means of inter personal communication all across the Indian hinterland.
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Objectives
TARGET SPECIFIC SOCIAL
COMMUNICATION
GENERALLY NON URBAN
& AT GRASS ROOTS
LEVEL.
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SUBJECTS OF COMMUNICATION
1. To create awareness and emotional receptivity, through performing arts among the general public regarding socio-economic progress of the country, its democratic and developmental ideals as enshrined in the Constitution of India.
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SUBJECTS OF COMMUNICATION
2. To sensitize the public, through performing arts about the efforts of the Government of India to bring about a positive change in their lives. 3. Special Campaigns on pressing National public issues requiring State interventions.
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Method/ Ways& Means
Wide range of live performing arts such as folk and traditional dramas, ballets, operas, dance dramas, folk and traditional recitals, puppetry, magic, various kinds of music.
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Ministry's Focus Areas
Bharat Nirman
CMP
LWE
Developmental issues
North East + J&K
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BHARAT NIRMAN
AT AKAKONAM ,TAMIL NADU
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PROGRAMME IN LWE AFFECTED MEHOOB NAGAR (A.P.).
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PRIVATE REG. TROUPE PERFORM IN ALMORA (UTTARAKHAND)
TO CREATE AWARENESS AMONG THE PUBLIC
ON WATER CONSERVATION
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PROGRAMME ON CMP AT JANAPADA KAMASALE KALA VIDARA SANGHA IN BANGALORE
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STAFF ARTISTE OF IMPHAL SUB CENTRE (BORDER PUBLICITY UNIT)
PERFORMING FOR TROOPS OF ASSAM RIFLES
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STAFF ARTISTE FROM JAMMU CENTRE PERFORMING ROUF IN FRONT OF THE PRISONERS
AT THE KOTA BALMAL JAIL.
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Our Other Key Clients
Ministry of Rural Development
Ministry of Home Affairs
Ministry of Agriculture
Ministry of Health & Family Welfare
Department of Women & Child
Development
NACO
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Total Programme Achievement
Year Achievement
2007-08 21251
2008-09 21768
2009-10 28467(Feb 28th)
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Programme on National Integration and Communal Harmony in Kashmir Valley
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Artistes of Song & Drama Division presenting Bharat NirmanAwareness campaign before the audience in LWE area.
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Programme on National Rural Employment Guarantee Scheme and Women Empowerment.
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Programme on Peace, National Integration and Communal HarmonyIn Bongaigaon Distt. (Assam).
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Programme Dollu Kunitha at Athani Taluk, Belgaum in Karnataka.
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Women Empowerment Programme for School Children In Punjab.
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Programme in PIC at Tehatta, Nadia, West Bengal.
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Programme on Drug Abuse Covering ‘World No Tabacco Day’ in Ribbhoi Distt. (Meghalaya)
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A programme highlighting the theme NFSM inMalda District- West Bengal
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Awareness Programme on the occasion of Anti Tabacco Day in Delhi Region
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An Emotional scene from Sound & Light Programme ‘Samar Yatra’ based on India’s Independence Struggle.
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