Post on 11-Apr-2017
Solar Selfie
Contest
June 2013
GOAL
To make a basicallyintangible product (solararray) more relatable.
PROCESS
We invited people to join Microgrid employees as theyshared their solar selfie to our Facebook page, which werethen put into a single album.
Winners had 2 months to get a photo and upload it to rallylikes. Winner got a gift basket of sustainable goodies.
People relate best to other humans. I created the#SolarSelfie contest to capitalize on the selfie trend
and introduce human faces while growingengagement on the Facebook page.
ANNOUNCEMENTS
Facebook Cover Photo
Rules printed and posted online
SOLAR SELFIESMicrogrid employees and Facebook fans uploaded their solar selfies to
a Facebook album.
RESULTS
On posts promoting the contest, we got 50% higherorganic reach along with accomplishing our goal ofhumanizing our solar arrays.
Gained:
65 Facebook Fans45 Twitter Followers15 LinkedIn Page Follows