Solar Selfie Contest Case Study
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Transcript of Solar Selfie Contest Case Study
![Page 1: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/1.jpg)
Solar Selfie
Contest
June 2013
![Page 2: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/2.jpg)
GOAL
To make a basicallyintangible product (solararray) more relatable.
![Page 3: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/3.jpg)
PROCESS
We invited people to join Microgrid employees as theyshared their solar selfie to our Facebook page, which werethen put into a single album.
Winners had 2 months to get a photo and upload it to rallylikes. Winner got a gift basket of sustainable goodies.
People relate best to other humans. I created the#SolarSelfie contest to capitalize on the selfie trend
and introduce human faces while growingengagement on the Facebook page.
![Page 4: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/4.jpg)
ANNOUNCEMENTS
Facebook Cover Photo
Rules printed and posted online
![Page 5: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/5.jpg)
SOLAR SELFIESMicrogrid employees and Facebook fans uploaded their solar selfies to
a Facebook album.
![Page 6: Solar Selfie Contest Case Study](https://reader035.fdocuments.us/reader035/viewer/2022062523/58ecda0e1a28abc8568b45b5/html5/thumbnails/6.jpg)
RESULTS
On posts promoting the contest, we got 50% higherorganic reach along with accomplishing our goal ofhumanizing our solar arrays.
Gained:
65 Facebook Fans45 Twitter Followers15 LinkedIn Page Follows