Post on 23-Aug-2014
description
RCS network API & WebRTC “for telcos” pioneers Corporate profile
What Solaiemes wants to solve and the how
q exposing telco messaging RCS as REST API
q enabling 3rd party ecosystem, bridging between telcos & developers
q Creating a new smart advertising model for telcos using instant messaging as context for smart ads.
q making telco communications ubiquitous, endpoints based on REST API for messaging and WebRTC for media.
What we do
Team Juan developed his career in several companies as Motorola (Networks and Mobile Devices divisions), DMR Consulting (now Everis), ICEX (Spanish Foreign Trade Office) and Colortex. Juan holds an MSc degrees in Telecom Engineering from Polytechnics University of Valencia (Spain), an MSc in Economics from UNED (Spain) and a Diploma in Politics from the University of London (Lead College, LSE). http://www.linkedin.com/in/juanmateu
Jose has developed his career in Motorola and Ceselsa-Indra Mr. Recio holds an MSc in Telecom Engineering from Universidad Politécnica de Madrid and an MSc (Distinction) in Information Security from Royal Holloway College, University of London. http://www.linkedin.com/in/chema
Luis had previous roles at Motorola and Alcatel. developing Switching, GSM coverage planning and IMS software. Also worked at Textil Bondrap. Mr. Valencia holds an MSc degree in Telecommunications Engineering from the Polytechnics University of Valencia (Spain). http://www.linkedin.com/in/luisvalencia
David developed his career in Motorola, Altran SDB and Consum SCV. David holds an MSc degree in Telecom Engineering from Polytechnics University of Valencia (Spain) and an executive MBA from EOI Business School (Spain). http://www.linkedin.com/in/davidculebras
• Started activities in 2007 trying to open Push to Talk and IMS VideoShare as REST API. Seed Funding of 600 K€.
• Pivoted to RCS API exposure in 2010, 1st to market solution and editors of the GSMA spec on RCS API.
• Awarded in 2011 as pioneers in the area: GSMA RCS Innovation Winner.
• Staff: 15, no indirect roles: sales, marketing, finance, management executed by co-founders. HQ in Madrid (Spain).
• Currently with trials/GW installed in 4 tier-1 telco groups and several opportunities opened in 3 continents and GSMA API provider for joyn Innovation Accelerator.
• Also competing in WebRTC RFIs/RFQs
Key Facts
Using messaging as a platform, not only as messaging tools as current successful OTTs.
From App Store model under control of OEMs and OS companies to “service store” managed by telcos. Take profit of what big brands marketers said “we need a common global reach channel” and apps are not. Twilio and Voxeo are monetizing Voice and SMS REST API. Why not ? Solaiemes pioneered this for joyn/RCS.
mone6zing RCS messaging & help telcos to avoid becoming pipe
Problem to be solved ?
Doing the same for RCS messaging that companies as Twilio and Tropo are doing for legacy enablers as voice and SMS.
Making RCS as a PlaCorm
OPEN THE TELCO ASSETS WITH REST API
In fewer words
https://www.youtube.com/watch?v=ZiftLjUt8oA
And, what is RCS / & where is deployed?
If communication capabilities can be used as internet API, they will be used.
Solaiemes approach is to expose telco capabilities from outside the SBC, as UNI (user to network interface), it means infrastructure instancing “virtual clients” managed by REST/SOAP API becoming services o alternative access to the telco capability.
Then, developers could create use cases based on messaging as they are doing with voice and SMS with APIs from Twilio and Tropo.
Friendly Telco Border
How we solve the pain for telcos?
RCS Products
internet
SIP
MSRP
RTP/ RTCP
REST API
RCS-‐e Solu6on Gateway RCS-‐e Core
IMS
Instant Messaging
AS SBC
RCS-‐e LiveServe
Friendly Telco Border
FTB
UNI IMS Core, RCS servers, RCS-e clients DO
NOT need any modification
Chat access to
internet tools
3rd party
services
CRM
telco
RCS/joyn 3rd API Exposure
Ubiquity,
API based joyn clients for Web, WebRTC,
Firefox OS, Smart TV
Openness,
A2P, P2A, M2P, CRM cases created with the
API
Also offered as Cloud based architecture
The API exposure platform is in the cloud (public or private) as the platform only needs connectivity to P-CSCF or SBC, just as device clients
Full cloud RCS-e core + REST API exposure, currently Solaiemes has interoperated with a RCS-e core in the cloud vendor this architecture
Hosted RCS core + API & VAS Layer
Full cloud RCS core + REST API exposure, currently Solaiemes has interoperated with a RCS core in the cloud vendor this architecture.
RCS Core in a box
RCS Ad server
RCS STORE
RCS Dev Portal
A2P – P2A, Communicating
People with Services & Brands :
CRM, advertisement, etc
OPENNESS: API to create interac6ve Services
M2P, communicating people and things
Mash-Up Cases,
Internet tools as joyn
Combining content API & joyn API
Smart TV
UBIQUITY: API expand across all screens
WebRTC unified communications
Firefox OS
Solaiemes RCS API is easy to integrate with leading API management solutions and also embed a testbed for testing the API based services created. Could be offered purely cloud based or on telco premises.
Example: integration with
RCS Developer Portal
https://www.youtube.com/watch?v=YZ3brYkQcKo
Solaiemes developed an advertising engine with 2 sides, the advertiser side (as web front-end & the developer side as API.
We aim to build a look-alike Google Adwords/Adsense model for a new contextual media: the chat-based services as information services, chat-based games, casual services and creating a revenue share model for telcos and developers. Use cases will soar RCS users, and interactions could get monetized from 3rd parties highly targeted advertising based on textual context and location.
RCS Ad Server. Helping telcos to mone6ze
https://www.youtube.com/watch?v=IA43-AQCY9U
Solaiemes API allows to create not only A2P cases but also group chat casual cases as inviting a chat based game, playing it and the game-buddy will leave the group after the game.
Can be used for other VAS monetizable services as real time multiparty translator, etc.
The concept of “in-‐chat apps”
https://www.youtube.com/watch?v=WCdjuv2KB4w
WebRTC Products
Solaiemes is promoting same approach for WebRTC rather than the pioneered in the telco API space for RCS.
WebRTC is a great way to make telco comms purely ubiquitous and also a way to build-up a lot of services to increase revenue of service providers.
Currently we have tested in live telco environments
ü WebPhone
ü Full WebRTC RCS client
ü SDK
And to be unveiled in the coming weeks a look-alike Service Portal with telco innovative services based on WebRTC beyong the traditional voice call. Like WebRTC SDP for telcos
NEW CONCEPT – WebRTC Service Market
WebRTC for Telcos
WebPhone. Ini6al User Inteface.
Videodemo: https://www.youtube.com/watch?v=q0vClE774aE
UI/UX as it is web based could be fully redesigned easily
RCS Full (messaging, voice, video) Web Client
Videodemo: https://www.youtube.com/watch?v=V-DvXcngHnk
UI/UX as it is web based could be fully redesigned easily
Combined with RCS Thin Client Server product it is possible to build a RCS web client with all the features, voice+RCS
Telco services deployed in days
Javascript SDK as tool to create easily telco services as: • prepaid call-me
services. • creating casual
access to telco comms
• interworking with OTTs, etc
SDK use cases: WebRTC Service Market
Portal to buy prepaid VAS using WebRTC as call-me services hiding your real number, international calls or authorizing SN friends to call you without knowing your number.
Brand & Reputa6on in the market
AWARDS
http://www.alanquayle.com/blog/2013/02/mwc2013-the-mobile-dichotomy-n.html
ANALYSTS http://www.alanquayle.com/blog/2012/03/mwc-2012-summary-the-trials-an.html
ü Solaiemes is solving a real problem telcos have. To find a new roles and make their assets a platform in the way that developers can use them, as API. Solaiemes is recognized by pioneering this field in the next telco messaging, RCS joyn, and now working in the same approach for telco-WebRTC.
ü Solaiemes team is experienced, visionary, with international experience in several continents and able to do more with less and execute.
ü Solaiemes has several tier-1 telco customers.
Why us?
www.solaiemes.com
http://rcsasaplatform.com
info at:
http://joyn.solaiemes.com
http://blog.solaiemes.com
http://www.youtube.com/solaiemes