Software Park Thailand :Mission on

Technology Trends 2011

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand16 December 2010

Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

Software Park Directors

Dr. Rom Hiranpruk

Ms. Suwipa Wanasathop

Assoc.Prof.Dr.Thanachart Numnonda

Software : Social Infrastructure

GrowthGrowthEngineEngine

EnablersEnablers

High Performance EconomyHigh Performance Economy

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

NationalNationalWealth Wealth

Software Park: Vision & Mission

Vision & MissionVision & Mission

TechnologyTechnology

ProcessProcess

Human ResourceHuman Resource

GrowthGrowthEngineEngine

EnablersEnablers

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

Why Trends?

In 1950; GDP per capita < $100; Need Financial aids

The Chonggyechon river,South Korea

Transformation of the Korean Economy (1945-2003)

Liberationfrom JapaneseColonial Rule

6 Five-Year-Economic- Development Plans

FinancialCrisis

2003P19801962 1970 1995

5,000

10,000

67 87

11,432

7,355

1953

Per Capita (US$)GNI

1990

1945

12,646

OECDMember100(1964)

1,000(1977)

1998

Korea : Changing Industrial Structure: from Agriculture to Manufacturing / from Light Industry to Heavy and Chemical Industry

1960 1970 1990 1999 1980

HCI Product

Agricultural Product

Light Industry Product

50%

Wig Automobile SemiconductorTextile

2003

Semiconductor, Mobile Phone, DTV, Display, Automobile, Ship-building, etc.

84.8%

12.4%

2.8%

(ICT, 27.6%)

Changes in Export Commodity Profile

Next Major Computing Cycle

Source: Morgan Stanley 2009

Source: Morgan Stanley 2010

Tablets

SmartPhones

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Networks

Person of the year 2006

Person of the year 2010

Gartner Trends 2011 Cloud computing

Mobile Applications and Media Tablets.

Social Communications and Collaboration.

Video.

Next Generation Analytics.

Social Analytics.

Context-Aware Computing.

Storage Class Memory.

Ubiquitous Computing.

Fabric-Based Infrastructure and Computers.

Social Business Landscape

Source : Hinchcliffe at SBS 2010

The 21st Century Business Environment

Source : Hinchcliffe at SBS 2010

Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

Opportunity for DevelopingNations to leapfrog

Software Park Thailand :Next Mission & Vision

Software Park Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Software Business : Present

SoftwareCompanies

UsersGovt / Private

-Landmark -Technology Advisor

-Collaboration-Strengthen Industry

-Drive Demand

Cloud Market Place

FacilityManagement(Landmark)

TechnologyAdvisory

Collaboration

StrengthenSW Industry

DemandDriven

Software Park

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Cloud Computing Market

Type Sellers e.g. Buyers

Public: SaaS SoftwareCompanies

Google Apps,Dropbox,

Solutions from anySoftware companies

End users

Public : PaaS PlatformService Provider

Google App Engine,Microsoft Azure,

True IDC

Developers,Software

Companies

Public : IaaS DataCenterProvider

Amazon EC2, S3Go Grid, True IDC

Enterprises

Private Vendors HP, IBM, Oracle, Fujitsu, BMC

Large Enterprises

Strategic Projects

Software ParkBranches

Students :Ready to Work

InnovationSpace

Mobile / CloudDevelopment

SoftwareTesters

Software Solutions

Software :E-Market Place

Technology TransferMobile Application Training

– Android

– iOS Programming; short course, Mini-Master

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

Mobile Testing Center

Mobile Application Developer community

Handset Testing Center

Partner with TRIDI, NECTEC

Grow applications on Cloud Device

Innovation SpaceWhere does Innovation happen?

Developer corners / mobile office

Grow community / Business

Can be part of the branch

Need seed money at the beginning

Strong Impact to the industry

Software e-Market Place

E-Market place for Thai software solutions.

Local Cloud Market

Promote Thai softwares for SME & Worldwide

Social Media and On-line Marketing

Virtual business matching

Collaborate with IT associations

The Strategic Positioning to Win in the“Flat World”

WinnersAre the integrators who can effectively integrate

the optimal resources in the world

or

Are the integratees who are leaders in a segment of each industry and who become the

best alternatives in the world

Mr.Stan Shih : Co-Founder Acer Corp.

Time to Change!!

for The New Opportunities

--------

Partner with Software Park

to Win

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.th