Post on 24-Aug-2020
Social StructuresUnderstanding how social media can be useful.
Luke GusmanHead of Marketing at Sta-Lok
What are we NOT discussing?
A magic social media formula.
The definitive rules on social media.
What are we discussing?
Understand the social media landscape and what platforms to use.
Learn how to create interesting and engaging content.
Develop your companies social tone.
Develop tangible actions on how to keep growing your social media.
Understand the social media landscape and what platforms to
use
It is c
onfu
sin
g
Lets
focus
The chosen ones
Lets start with the biggest…
There are over 2.2billion monthly active users (as of Q2 2018)
Over 1billion of those are mobile-only users
There are 1.37 billion daily active users
47% of Facebook users only access the platform through mobile
Over 60 million active business Pages
75% of brands will pay to promote posts
Average advert click through rate on Facebook is on average
0.9%
40% of users don’t like any brand pages – meaning paid
adverts are the only way to reach them
Videos earn the highest rate of engagement, despite only
making up 3% of content
Twitter has 330 million monthly active users
69 million of those 330 million MAUs are located in the United States,
while 261 million (a whopping 79%) are international
80% of users access the network on mobile platforms
93% of video views happen on mobile
93% of people who follow small-and medium-sized business
on twitter plan to purchase from the SMBs
Tweets with videos are six times more likely to be retweeted
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Make a visual IMPACT!
Instagram has 1billion users
500million daily users
80% of Instagram users come from outside of the U.S
25 million business profiles on Instagram
80% of users follow a business on Instagram
Engagement with brands on Instagram is 10x higher than Facebook,
54x higher than Pinterest, and 84x higher than Twitter.
Instagram has
500million
80% of Instagram users come from
25 million business profiles
80% of users follow a business
Engagement with brands
54x higher than Pinterest, and 84x higher than Twitter.
1billion users
daily users
outside of the U.S
on Instagram
follow a business on Instagram
on Instagram is 10x higher than Facebook,
54x higher than Pinterest, and 84x higher than Twitter.
25 million business profiles on Instagram
80% of users follow a business on Instagram
Engagement with brands on Instagram is 10x higher than Facebook,
54x higher than Pinterest, and 84x higher than Twitter.
25 million business profiles
80% of users follow a business
Engagement with brands
54x higher than Pinterest, and 84x higher than Twitter.
on Instagram
follow a business on Instagram
on Instagram is 10x higher than Facebook,
54x higher than Pinterest, and 84x higher than Twitter.
Instagram has 1billion users
500million daily users
80% of Instagram users come from outside of the U.S
Instagram has
500million
80% of Instagram users come from
1billion users
daily users
outside of the U.S
serious social media
LinkedIn now has over 500million members
260million users are logging in each month
61million users are senior level influencers and 40 million are in decision-making positions
63million unique mobile users monthly
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs
Long-form content gets the most shares on LinkedIn
Yes this is a social media
& and a search engine
76 different languages (covering 95% of the Internet population)
YouTube is the world’s second largest search engine
More than half of YouTube views come from mobile devices
The most viewed brand videos are on average 31–60 seconds long (32% of all views)
9% of U.S small businesses use Youtube
You need style & substance
You need style & substanceLearn how to create interesting and engaging content.
Do not settle
Do not settle on quality
Do not settle on quality
Do not settle on quality
Do not just make it fit
Do not stretch, crop
Do not make a slow fading
slide show and call it a video
Your posts need to be
visually appealing
Use the basic
principles of
photography
Use the basic
principles of
photography
Most importantly…space
What do we mean
by…space
What do we mean
by…space
Quality is paramount for product photography
product photography
product photography
product photography
product photography
If you do not care,
why would your customers?
It is up to you to make it interesting & dynamic
It is up to you to make it interesting & dynamic
It is up to you to make it interesting & dynamic
But we do not sell a product, we sell a service?
Then sell the service
I am not just showing you pretty pictures
Content is the core of your social media
The quality of your content, is the message you
send about the quality of your business
Developing your companies social tone.
That sounds like pointless marketing talk, what does that mean?
You do not know who these companies are….
This is where branding comes into play….
This is where branding comes into play….
If choosing stock images, make sure they do not look like stock images
If choosing stock images, make sure they do not look like stock images
You need to develop a visual brand identity
Putting your logo on is not enough
Be fun, be serious, be what you want your company to be.
Famous excuses
My customers do not really care about product images,
they know what they are buying
My brand has been going forever so design is not needed
My product is serious / small and cannot have good imagery
None on my customers are on social media so I do not need to bother
What should we be doing?
Facebook - business.facebook.com
Set up a business page, do not use facebook from your personal profile.
Jump on popular hashtags (Stay away from your personal opinion)
Only high resolution pictures and square is best
Focus on your own profile
Youtube
If you have video, then post it!
Get involved in special days / events / hashtags
Try and post a few times every week (think about times)
Mix products, case studies and company news
Engage with your community
Like, retweet, share etc where it is suitable
Follow people. Aggressively
Follow hashtags. Aggressively
Can you share your posts with distributors?
Can you share your posts with distributors?
Unsplash
Promo by Slidely
Motion array
Pixabay
Pexels
Dafont
and so many more
Thank you