Post on 14-Jul-2015
southwest
american*
delta
jetblue
united
virgin america
alaska
frontier
face
book
face
book 4,489,280
1,789,690
1,375,960
989,560
770,660
596,640
534,900
162,830 HIGHEST ACTIVATION RATEAmerican Airlines Post: Mirror, mirror on the ramp –
who is the fairest bird of all? [Photo: @dfwavgeek]ACTIVATION RATE: 2.28%
jetblue
american
delta
virgin america
united
US AIRWAYS
alaska
frontier
1,872,380
1,757,610
974,490
826,300
605,850
556,130
536,090
128,500
54,180
most retweetsAmerican Airlines Tweet: Guess who just got her red, white and blue? Hint: She’s a dream. #GoingForGreat RETWEETS: 286
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
american* united virgin america
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
southwest
# Fans
# Followers
N O V E M B E R 2 0 1 4
SOCIALSNAPSHOT: airlines
delta
american*
virgin america
southwest
united
jetblue
ALASKA
FRONTIER
28,910
27,690
20,050
11,900
8,640
6,840
2,100
830
# Subscribers
most viewedJetBlue Video: Flying It
Forward - The First Storiesviews: 1,165,510
*Represents American Airlines and US Airways
*Represents American Airlines and US Airways
Data from 10/18- 11/18
*Represents American Airlines and US Airways
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Airline Average
Leading Brand
12,700 26,245 19,262
65,139 139,796 118,544