Social Snapshot: Airlines
1
southwest american* delta jetblue united virgin america alaska frontier facebook twitter facebook 4,489,280 1,789,690 1,375,960 989,560 770,660 596,640 534,900 162,830 HIGHEST ACTIVATION RATE American Airlines Post: Mirror, mirror on the ramp – who is the fairest bird of all? [Photo: @dfwavgeek] ACTIVATION RATE: 2.28% jetblue american delta virgin america united US AIRWAYS alaska frontier 1,872,380 1,757,610 974,490 826,300 605,850 556,130 536,090 128,500 54,180 twitter most retweets American Airlines Tweet: Guess who just got her red, white and blue? Hint: She’s a dream. #GoingForGreat RETWEETS: 286 YOUTUBE YOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics american* united virgin america METHODOLOGY PARTICIPANT ENGAGEMENT southwest # Fans # Followers NOVEMBER 2014 SOCIAL SNAPSHOT: airlines delta american* virgin america southwest united jetblue ALASKA FRONTIER 28,910 27,690 20,050 11,900 8,640 6,840 2,100 830 # Subscribers most viewed JetBlue Video: Flying It Forward - The First Stories views: 1,165,510 *Represents American Airlines and US Airways *Represents American Airlines and US Airways Data from 10/18- 11/18 *Represents American Airlines and US Airways Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Airline Average Leading Brand 12,700 26,245 19,262 65,139 139,796 118,544
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Transcript of Social Snapshot: Airlines
southwest
american*
delta
jetblue
united
virgin america
alaska
frontier
face
book
face
book 4,489,280
1,789,690
1,375,960
989,560
770,660
596,640
534,900
162,830 HIGHEST ACTIVATION RATEAmerican Airlines Post: Mirror, mirror on the ramp –
who is the fairest bird of all? [Photo: @dfwavgeek]ACTIVATION RATE: 2.28%
jetblue
american
delta
virgin america
united
US AIRWAYS
alaska
frontier
1,872,380
1,757,610
974,490
826,300
605,850
556,130
536,090
128,500
54,180
most retweetsAmerican Airlines Tweet: Guess who just got her red, white and blue? Hint: She’s a dream. #GoingForGreat RETWEETS: 286
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
american* united virgin america
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
southwest
# Fans
# Followers
N O V E M B E R 2 0 1 4
SOCIALSNAPSHOT: airlines
delta
american*
virgin america
southwest
united
jetblue
ALASKA
FRONTIER
28,910
27,690
20,050
11,900
8,640
6,840
2,100
830
# Subscribers
most viewedJetBlue Video: Flying It
Forward - The First Storiesviews: 1,165,510
*Represents American Airlines and US Airways
*Represents American Airlines and US Airways
Data from 10/18- 11/18
*Represents American Airlines and US Airways
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Airline Average
Leading Brand
12,700 26,245 19,262
65,139 139,796 118,544
