Post on 12-Mar-2016
description
This presentation aims to explore the influence of Social Networking through the Internet and how it impacts modern day communication.
Content:• Overview
• Impacts on Technology
- Raise of Citizen Journalism
- Change the way we “search”
- Change the way we communicate
- Case Study # 1: Burger King Whopper Sacrifice
- Case Study # 2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.com
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Major news firms now have a dedicated web team sourcing for user generated content online• News reporting are also in the hands of the public
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Flickr.com present organized timeline and navigation
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Twitter feeds
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Wikipedia update
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we “search”
• Google’s presentation of Latitude. With the use of GPS through your mobile phone, you can be tracked by your peers
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate:
Case Study #1: Burger King Whooper Sacrifice
“What would you do for a free WHOPPER?”
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
“What would you do for a free WHOPPER?”
“What would you do for a free WHOPPER®?
Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER® Sacrifice on your Facebook profile and we'll reward you with a free flame-broiled WHOPPER® Sandwich when you sacrifice 10 of your friends*”
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
BK Whooper Sacrifice Campaign Facts:
• Launched on 5 Jan 2009
• Targeted only at the U.S
• Facebook application that offered users a coupon for a free Burger King sandwich if they dumped 10 of their Facebook friends
• Facebook Application developed by Refresh Partners and Crispin Porter
• 60,000 installs in 10 days with no advertising budget
• Application was used by 82,000 people
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Video Examplehttp://www.youtube.com/watch?v=Aw1l4wTmABU
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
BK Whooper Sacrifice Campaign Facts:
(continued)
• The campaign was shut down on the 10th day on request by Facebook. The campaign did not comply with Facebook’s mission
• 23,000 BK coupons were used
• PR was incredible with National Post, New York Times, eWeek, MSNBC, Washington Post etc. covering the campaign
• 233,906 friendships ended for a free whooper
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
New Media Learning Points:
• Targeted demographic – Facebook generation
• Unconventional Ads – Going beyond ad placements. Creative, witty concept
• Viral marketing with Social networking - Exponential growth
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Case Study #2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Case Study #2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Obama Presidential Campaign Facts:
• Obama raised $639 million vs. McCain $360 million
• 70,000 people raised $30 million on their personal fund page
• Bought time on 3 major networks, with money raised online
• Now the 1st president to govern with BlackBerry in hand – 13 million (and growing) advocates at his fingertips
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate: New Media Learning Points
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Natasha Yongwww.natashayong.com
Licensed by Creative Commons.
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.com