Social Networking & The Independent Consultant

Jill Hurst-WahlHurst Associates, Ltd.

January 9, 2009

Copyright © 2009, Hurst Associates, Ltd. All rights reserved.

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This presentation is online at http://tinyurl.com/7dtqhk

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How many potential clients will you touch today?

How many people do you want to touch?

What if you could reach more people? Easily Free or low cost

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Our Reality

Fax faster communication Multiple day instant Two tools multiple tools True mass communication

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What is Hyper-Connected?

Connected in multiple ways, e.g.: Face-to-face Phone Email LinkedIn Instant messenger Twitter

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Pros Cons Faster access Quicker communication Share info on-the-fly Building trust Always networking Stronger connections Bigger knowledge-base Assignments, offers,

etc.! Faster referrals Not working alone Support network

More tools to watch/use Harder to disconnect Info overload Blurring of private &

public May create more weak

connections

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CAUTION!

Web 2.0 tools overlap in functionality. What follows is a sample tools available. You may be a user of content, not a creator.

Improving Communications

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One-on-one One-to-many

Skype Twitter Meebo & Meebo Me

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Being Visible & Findable

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LinkedIn Facebook Plaxo Pulse Naymz Blogs

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1 – 9

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92 - 100

Letting Your Expertise Show

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SlideShare.net Blogs – writing or commenting Podcasts

TalkShoe

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Building Your Network

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LinkedIn, Facebook, etc. Twitter FriendFeed

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Anecdotal Evidence of Success

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How success is defined is in the eye of the beholder

Success may not be earth-shattering, but incremental

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From My Colleagues

Facebook: contact that resulted in a job offer FriendFeed: quotes for org. newsletter Various: locate speakers for conferences Twitter: recommendation for an assignment LinkedIn: contact about possible job Various: locate “lost” colleagues LinkedIn: answer “who is this person?” Various: find new associates Various: provided a life-line

Your Turn: Jump In!

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Do Now…

Create or update your LinkedIn profile Review your contacts, add more strong

connections and delete weak ones. Create a Twitter account

Connect with other Central New Yorkers on twitter, http://tinyurl.com/5ubeet, as well as colleagues

Tweet about work, tips, ideas, etc. Get familiar with SlideShare.net

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Do Later…

Challenge yourself to learn additional tools to connect, share and collaborate If a tool doesn’t seem to have value to you (after

you’ve given it a good whirl), then drop it. New tools and capabilities keep coming, so

you’ll never be done learning

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Jill Hurst-Wahl

hurst@HurstAssociates.com

Meebo & Skype: jill.hurst.wahl

www.HurstAssociates.com

www.Digitization101.com

www.eNetworking101.com