Social Networking Strategies for Personal branding

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An overview of social media for those new to promoting personal brand online

Transcript of Social Networking Strategies for Personal branding

Social NetworkingStrategies for SuccessfulPersonal BrandingBetween Jobs: Connect to Today’s Job Market

February 24, 2011

Turning point: the motivation

Social media defined

How are you a brand?Your experiencesYour valueYour unique point of view

Sharing experiences

Social media defined

Using online technologies to share experiences through words, pictures, videos and actions: SOCIAL MEDIA

Tools, tools and more tools

Ripple effect

Ripples of distributed content

Goal

It's about building relationships and telling your story.

Open yourself to possibilities

Be credibleBe visible Be influentialBe inspirational Be valuable

Photo by Patrick DaltonCreative Commonshttp://www.flickr.com/photos/27518426@N03/

Before you start:1. What are your goals?2. What do you value?3. What is your passion?4. What is your motivation?

Want to create ripples? why should we care

FacebookCreate ripples with Facebook

Using pages

http://www.facebook.com/ivanenunez.consulting

TwitterCreate ripples with Facebook

TwitterCreate ripples with Twitter

Follow influentials

Add visibility (Twitter avatar, your own background)

Give something for people to tweet about

TwitterCreate ripples with Twitter

Who to follow?

Which topics interest you?

What do you want to learn?

Search for topics and hash-tags (#)

LinkedInCreate ripples with LinkedIn

LinkedInCreate ripples with LinkedIn

Recommend colleagues

Join groups

Participate in discussions

Add applications (SlideShare, reading list, creative portfolio)

Create ripples with…

My Delicious

Writing and responding to blogs

Your Website

Your E-Mail

Your off-line communications

Tools to publish and monitorTools to publish and monitor

Hootsuite

Google Reader

ToolsTools

Altop.com

Technorati.com

Tweetfind.com

Extendr.com

How to participate

How to participate

listen

respondcreate

Relinquish control

Getting startedStart now

listen respond create

Search topics Make contentFind influencers

ThanksThank you

ivan@ivanenunez.com

@ivan_nunez