Post on 09-Jul-2015
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Brought to you by:
SOCIAL, MOBILE, LOCAL, & SEARCH M A R K E T I N G
About our digital agency
What to expect today
• How is marketing changing?
• What are the main social networks and do you need to use them?
• Latest trends in local, search and mobile marketing
• What does this mean for your business?
• How can our team help you?
Media Use is Changing
New Marketing Tactics
How do your customers
FIND YOU?
THE QUESTION USED TO BE:
NOW IS:
WHERE do your
current and future customers find
WHAT THEY NEED?
of internet users visit social media sites and blogs
Building brand awareness and customer relationships
SOCIAL:
Facebook now has more than
1.2 Billion ACTIVE users
Facebook: Statistics • More than 50% of active users log in EACH DAY
• Average age of users is 38 and 200 friends
• People spend over 700 BILLION MINUTES per month on Facebook
• 2.7 BILLION POSTS are “liked” or commented on each day
• 250 MILLION PHOTOS are shared each day
• 1 BILLION video views each DAY
• 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends
Source: Facebook
Do Facebook (and any network) - WELL
• PROFESSIONALLY designed page
• Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy
• LISTEN AND RESPOND, stimulate conversation
• Build ENGAGEMENT with your content
• Remember these pages are like the TELEPHONE – answer!
• WOW your fans!
Foursquare / Swarm
Google+ (G+)
YouTube: 2nd largest search engine
(Professionally designed page)
Brands will be here… whether they like it or not.
of people trust online reviews by strangers
of people trust online reviews by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
The Maine Media Partners team here can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputation Management
• Blog development and content creation
• …and more!
Getting Found
SEARCH:
of consumers expect all businesses to have a web site,
regardless of size
of consumers search for local businesses online
How you rank in SEARCH is critical
• 90% of searchers stop on PAGE 1
• 75% stop after 5 listings
Want to ensure your business can be found locally and on search engines?
The Maine Media Partners team here can help.
EXPERT help to get you there
• Search Engine Registration
• SEO, keyword strategy
• SEM and PPC campaigns
• Google, Yahoo, Bing optimization
• …and more!
MOBILE & VIDEO: Close to the sale and reach customers where they are
Million Internet users watch online
videos each day
Mobile Search is LOCAL
95% of
Smartphone users have
searched for local info
Beyond the CLICK Consumer Behavior
• 90% of mobile searchers took action within 24 hours
• 61% called a local business after searching
• 59% visited in person
Facebook now has over
725 million mobile users
Do you have a usable mobile web site?
Need a MOBILE WEB SITE or have questions about how mobile marketing should fit into your plans?
The Maine Media Partners team here can help.
• A News Outlet – content, photos, etc
• Custom Service
• Main communication hub
• Promotion and PR
• A concierge
• Head cheerleader
• The BRAND
• 24 - 7
What does it take to be
SUCCESSFUL?
Remember you are MORE than marketing, you are:
Measuring Return on Investment
THANK YOU for attending!
Shannon Kinney, Dream Local Digital shannon@dreamlocal.com
Twitter: @shannonkin Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal
Foursquare: Shannonkin LinkedIn: www.linkedin.com/in/shannonkinney
Google+ www.gplus.to/shannonkinney www.dreamlocal.com