Social MediaWhat's it Good For?

1 Good ReasonPresented by Chris Kieff

Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieffLinkedIn: www.linkedin.com/in/chriskieff Email: ckieff@gmail.comVoice: 201-519-0391

2

What is Social Media?

Any online technology or practice that people use to share

Content

Opinions

Reviews

Insights

Experiences

Perspectives

MediaImage: The Conversation Prism by Brian Solis

3

Why Do You Care about SM?

Eyeballs

Access

Results

Gary Shenk @garyrshenk (Corbis)Matt Blumberg @mattblumberg (Return Path)Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix)

24%

4

How do you do SM Effectively?

Get in it for the long run.

Build relationships over time.

Put it in the bank for when you need it.

Put a human face on it. Spend time where you

find the ROI.

90% - 9% - 1%

5

Which Social Networks?

Facebook 200mm

– Good for your old friends and friends of friends.

MySpace 110mm

– For celebrities, artists and personalities

LinkedIn 35mm

– Excellent for business connections research on companies and Q&A

Twitter 20mm

– For the people you don't know yet and for staying on top of what influencers are saying.

6

Reaching out to Influencers via SM

Identify influencers – Google, Technorati, AllTop

– A Listers get ideas from B Listers.

Stalk them:

– Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are.

• Not all at once, over a week or two

– Look for pitching instructions! Don't follow them

Suck up to them:

– Read their blogs/articles and post comments

– Recommend their articles publicly (Twitter, LinkedIn...)

– Repeat their messages on Services (RT)

Schmooze them:

– Pitch your story with references to their earlier work

7

Buzz Word Bingo

Transparency Authenticity AstroTurf Flogging Engagement

8

Two Stories

Horizon Realty, Chicago

Ford Ranger Fan Club

9

Conclusion

SM is good for listening to the general mood of your target audience

SM is good for engaging with targeted influencers in your vertical.

SM is good for staying in touch: Chris Kieff

Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: ckieff@gmail.com Voice: 201-519-0391