Post on 12-Jul-2015
Social Media Tips & Tricks______________________________
What the “Gurus”
Don't Know
Ryan HegrenessMarketing & Enterprise Development Manager City of Arlington (TX) Parks & Recreation
@hegreness linkedin.com/in/hegreness
Athletic Business
Conference 2014
Orlando, FL
TODAY:FACEBOOK
YOUTUBE
TODAY:
the basics / an overview
the magic that gets results
amplifying reach & effectiveness
targeting, precision & power
“GURU"
WIZARD
ROCKSTAR
JEDI MASTER
THE BASICS / AN OVERVIEW
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THE BASICS / AN OVERVIEW
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AUDIENCE
MESSAGING
FREQUENCY
Minimum: A few posts a week
Maximum: A few posts a day
POST REACH15-20%
1-5%
THE BASICS / AN OVERVIEW
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AUDIENCE
22% of Men
15% of Women
MESSAGING
FREQUENCY
Minimum: Three times per day
Maximum: 30 times per day
POST REACH
Source: https://blog.bufferapp.com/social-media-frequency-guide
MANAGEMENT
THE BASICS / AN OVERVIEW
AUDIENCE
http://www.statista.com/statistics/291018/us-users-who-use-youtube-to-watch-or-listen-to-music/
According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network.
https://www.youtube.com/yt/press/statistics.html
MESSAGING
FREQUENCY
Consistency is key.
POST REACHOptions:
1. Build a following (subscribers) 2. Promote on other websites 3. Go viral 4. Pay for ads
THE MAGIC THAT GETS RESULTS
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THE MAGIC THAT GETS RESULTS
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BE VISUAL
BE VISUAL
S.T.E.P.P.S.
SOCIAL CURRENCY
TRIGGERS
EMOTION
PUBLIC
PRACTICAL
STORIES
S.T.E.P.P.S.
SOCIAL CURRENCY
TRIGGERS
EMOTION
PUBLIC
PRACTICAL
STORIES
SOCIAL CURRENCY
TRIGGERS
EMOTION
PUBLIC
PRACTICAL
STORIES
BE SNACKABLE
BE TIMELY
BE RESPONSIVE
MEASURE RESULTS
MANAGEMENT
MANAGEMENT
MEASURE RESULTS
THE MAGIC THAT GETS RESULTS
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BE VISUAL
BE EMOTIONAL
PROVIDE VALUE
BE TIMELY
BE RESPONSIVE
BE BRIEF
MEASURE RESULTS
THE MAGIC THAT GETS RESULTS
SET IT UP CORRECTLY
USE ANNOTATIONS
BE CONSISTENT
regular schedule if possible
BE CONSISTENT
maintain branding, intro and outro through most videos on your channel
MEASURE RESULTS
AMPLIFYING REACH & EFFECTIVENESS
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AMPLIFYING REACH & EFFECTIVENESS
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INTEGRATE FBELSEWHERE
WORK WITH INFLUENCERS
UTILIZE CONTESTS
“SOCIAL POSTS”
BOOSTING POSTS
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
AMPLIFYING REACH & EFFECTIVENESS
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FOLLOWING TACTICS
FOLLOWING TACTICS
USE #HASHTAGS
USE LISTS
USE TWITTER CARDS
USE TWITTER CARDS
USE TWITTER CARDS
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
AMPLIFYING REACH & EFFECTIVENESS
EMBED & SHARE
ADD FEATURED VIDEO
WATERMARKS
BRANDING INTRO
CTA OVERLAYS
FAN FINDER
ADVANCED SETTINGS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
YOUTUBE ADS
TARGETING, PRECISION & POWER
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TARGETING, PRECISION & POWER
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GRAPH SEARCH
CUSTOMAUDIENCES
CONVERSION PIXELS
DATA FILE AUDIENCES
LOOK-A-LIKE AUDIENCES
ADVANCED AD TARGETING
DEMO
TARGETING, PRECISION & POWER
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FOLLOWING TACTICS
FOLLOWING TACTICS
LIST AUDIENCES
LIST AUDIENCES
TARGETED ADS
TARGETED ADS
DEMO
TARGETING, PRECISION & POWER
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TARGETED ADS
DEMO
CONCLUSION
QUESTIONS?
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