Social Media: What the "Guru's" Don't Know
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Transcript of Social Media: What the "Guru's" Don't Know
![Page 1: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/1.jpg)
Social Media Tips & Tricks______________________________
What the “Gurus”
Don't Know
Ryan HegrenessMarketing & Enterprise Development Manager City of Arlington (TX) Parks & Recreation
@hegreness linkedin.com/in/hegreness
Athletic Business
Conference 2014
Orlando, FL
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TODAY:FACEBOOK
YOUTUBE
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TODAY:
the basics / an overview
the magic that gets results
amplifying reach & effectiveness
targeting, precision & power
“GURU"
WIZARD
ROCKSTAR
JEDI MASTER
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THE BASICS / AN OVERVIEW
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 6: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/6.jpg)
THE BASICS / AN OVERVIEW
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 7: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/7.jpg)
AUDIENCE
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MESSAGING
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FREQUENCY
Minimum: A few posts a week
Maximum: A few posts a day
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POST REACH15-20%
1-5%
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THE BASICS / AN OVERVIEW
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 12: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/12.jpg)
AUDIENCE
22% of Men
15% of Women
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MESSAGING
![Page 14: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/14.jpg)
FREQUENCY
Minimum: Three times per day
Maximum: 30 times per day
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POST REACH
Source: https://blog.bufferapp.com/social-media-frequency-guide
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MANAGEMENT
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THE BASICS / AN OVERVIEW
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AUDIENCE
http://www.statista.com/statistics/291018/us-users-who-use-youtube-to-watch-or-listen-to-music/
According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network.
https://www.youtube.com/yt/press/statistics.html
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MESSAGING
![Page 20: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/20.jpg)
FREQUENCY
Consistency is key.
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POST REACHOptions:
1. Build a following (subscribers) 2. Promote on other websites 3. Go viral 4. Pay for ads
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THE MAGIC THAT GETS RESULTS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
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THE MAGIC THAT GETS RESULTS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 24: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/24.jpg)
BE VISUAL
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BE VISUAL
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S.T.E.P.P.S.
SOCIAL CURRENCY
TRIGGERS
EMOTION
PUBLIC
PRACTICAL
STORIES
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S.T.E.P.P.S.
SOCIAL CURRENCY
TRIGGERS
EMOTION
PUBLIC
PRACTICAL
STORIES
![Page 28: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/28.jpg)
SOCIAL CURRENCY
![Page 29: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/29.jpg)
TRIGGERS
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EMOTION
![Page 31: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/31.jpg)
PUBLIC
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PRACTICAL
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STORIES
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BE SNACKABLE
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BE TIMELY
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BE RESPONSIVE
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MEASURE RESULTS
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MANAGEMENT
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MANAGEMENT
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MEASURE RESULTS
![Page 41: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/41.jpg)
THE MAGIC THAT GETS RESULTS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 42: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/42.jpg)
BE VISUAL
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BE EMOTIONAL
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PROVIDE VALUE
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BE TIMELY
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BE RESPONSIVE
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BE BRIEF
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MEASURE RESULTS
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THE MAGIC THAT GETS RESULTS
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SET IT UP CORRECTLY
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USE ANNOTATIONS
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BE CONSISTENT
regular schedule if possible
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BE CONSISTENT
maintain branding, intro and outro through most videos on your channel
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MEASURE RESULTS
![Page 64: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/64.jpg)
AMPLIFYING REACH & EFFECTIVENESS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 65: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/65.jpg)
AMPLIFYING REACH & EFFECTIVENESS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 66: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/66.jpg)
INTEGRATE FBELSEWHERE
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WORK WITH INFLUENCERS
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UTILIZE CONTESTS
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“SOCIAL POSTS”
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BOOSTING POSTS
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ADVERTISING
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ADVERTISING
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ADVERTISING
![Page 74: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/74.jpg)
ADVERTISING
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AMPLIFYING REACH & EFFECTIVENESS
facebook & twitter icons by: http://www.behance.net/AllisonDandrea
![Page 76: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/76.jpg)
FOLLOWING TACTICS
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FOLLOWING TACTICS
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USE #HASHTAGS
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USE LISTS
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USE TWITTER CARDS
![Page 81: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/81.jpg)
USE TWITTER CARDS
![Page 82: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/82.jpg)
USE TWITTER CARDS
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ADVERTISING
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ADVERTISING
![Page 85: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/85.jpg)
ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
![Page 91: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/91.jpg)
ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
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ADVERTISING
![Page 99: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/99.jpg)
AMPLIFYING REACH & EFFECTIVENESS
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EMBED & SHARE
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ADD FEATURED VIDEO
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WATERMARKS
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BRANDING INTRO
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CTA OVERLAYS
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FAN FINDER
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ADVANCED SETTINGS
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YOUTUBE ADS
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YOUTUBE ADS
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YOUTUBE ADS
![Page 110: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/110.jpg)
YOUTUBE ADS
![Page 111: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/111.jpg)
YOUTUBE ADS
![Page 112: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/112.jpg)
YOUTUBE ADS
![Page 113: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/113.jpg)
YOUTUBE ADS
![Page 114: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/114.jpg)
YOUTUBE ADS
![Page 115: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/115.jpg)
YOUTUBE ADS
![Page 116: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/116.jpg)
YOUTUBE ADS
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TARGETING, PRECISION & POWER
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TARGETING, PRECISION & POWER
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![Page 119: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/119.jpg)
GRAPH SEARCH
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CUSTOMAUDIENCES
![Page 121: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/121.jpg)
CONVERSION PIXELS
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DATA FILE AUDIENCES
![Page 123: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/123.jpg)
LOOK-A-LIKE AUDIENCES
![Page 124: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/124.jpg)
ADVANCED AD TARGETING
DEMO
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TARGETING, PRECISION & POWER
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FOLLOWING TACTICS
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FOLLOWING TACTICS
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LIST AUDIENCES
![Page 129: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/129.jpg)
LIST AUDIENCES
![Page 130: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/130.jpg)
TARGETED ADS
![Page 131: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/131.jpg)
TARGETED ADS
DEMO
![Page 132: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/132.jpg)
TARGETING, PRECISION & POWER
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![Page 133: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/133.jpg)
TARGETED ADS
DEMO
![Page 134: Social Media: What the "Guru's" Don't Know](https://reader030.fdocuments.us/reader030/viewer/2022012910/55a1ac2b1a28abda798b4581/html5/thumbnails/134.jpg)
CONCLUSION
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QUESTIONS?
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