Social Media:The Basics, The Rules, and the

Rock n’ Roll

KiKi L’Italien, Senior ConsultantDelCor Technology Solutions

Story: Learning to Play Guitar

Sometimes all you need are the basics

You have to know what the rules are before you break them

Know what you need before you spend your hard-earned cash

Lessons: Learning to Play Guitar

The Basics

• Social Media has changed the way we communicate

• People are social animals• Marketing spiel doesn’t work on social media• Companies and organizations are expected to

have a social media presence (just like having a phone)

Don’t Understand

It

Don’t Know Where to

Start

Don’t Know How to

Educate Audience

Don’t Have the Time

Don’t Have the

Resources

Don’t Have the

Resources

The Rules

• Authenticity• Being Human• Transparency• Give Back

Social Media Maturity

Knowing What You Need

How to Set Yourself Up for Success in Social Media Using POST Methodology

Three Social Media “Must Haves”

1. Social Media Monitoring

2. Social Media Policy

3. Social Media Plan

Your Social Media Plan: POST Methodology

• P – Who?• O – What?• S – How? When?• T – What? Where?

The Power of Community - Education

“Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime”

—Author unknown

Fishing is Good, but it’s better to Rock.

Questions?

klitalien@delcor.com

KiKi L’ItalienSr. Consultant, Technology

ManagementDelCor Technology Solutionsklitalien@delcor.com240-821-1790@kikilitalien