Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant...
-
Upload
ginger-booker -
Category
Documents
-
view
217 -
download
3
Transcript of Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant...
![Page 1: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/1.jpg)
Social Media:The Basics, The Rules, and the
Rock n’ Roll
KiKi L’Italien, Senior ConsultantDelCor Technology Solutions
![Page 2: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/2.jpg)
Story: Learning to Play Guitar
![Page 3: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/3.jpg)
Sometimes all you need are the basics
You have to know what the rules are before you break them
Know what you need before you spend your hard-earned cash
Lessons: Learning to Play Guitar
![Page 4: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/4.jpg)
The Basics
• Social Media has changed the way we communicate
• People are social animals• Marketing spiel doesn’t work on social media• Companies and organizations are expected to
have a social media presence (just like having a phone)
![Page 5: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/5.jpg)
Don’t Understand
It
Don’t Know Where to
Start
Don’t Know How to
Educate Audience
Don’t Have the Time
Don’t Have the
Resources
Don’t Have the
Resources
![Page 6: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/6.jpg)
![Page 7: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/7.jpg)
The Rules
• Authenticity• Being Human• Transparency• Give Back
![Page 8: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/8.jpg)
Social Media Maturity
![Page 9: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/9.jpg)
Knowing What You Need
How to Set Yourself Up for Success in Social Media Using POST Methodology
![Page 10: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/10.jpg)
Three Social Media “Must Haves”
1. Social Media Monitoring
2. Social Media Policy
3. Social Media Plan
![Page 11: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/11.jpg)
Your Social Media Plan: POST Methodology
• P – Who?• O – What?• S – How? When?• T – What? Where?
![Page 12: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/12.jpg)
![Page 13: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/13.jpg)
The Power of Community - Education
“Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime”
—Author unknown
![Page 14: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/14.jpg)
Fishing is Good, but it’s better to Rock.
![Page 15: Social Media: The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions.](https://reader037.fdocuments.us/reader037/viewer/2022110210/56649e755503460f94b7666b/html5/thumbnails/15.jpg)
Questions?
KiKi L’ItalienSr. Consultant, Technology
ManagementDelCor Technology [email protected]@kikilitalien