This is the deck from our latest Agile Marketing Meetup in Shanghai. A quick presentation about incorporating Agile Principles into Social Media Management with examples of successful social media campaigns and social media fails.
Transcript of Social Media the Agile Way
1. What is agile marke.ng? A high-communica-on,
low-documenta-on, rapid itera-on process . It is designed to
provide more frequent, more relevant, and highly measureable,
marke-ng programs. And the Goals Are
2. agile | tradi.onal Validated learning | opinions &
conven-ons Customer focused collabora.on | silos & hierarchy
Adap.ve & itera.ve | big bang campaigns Customer discovery |
sta-c predic-on Flexible | rigid planning Responding to change |
following a plan Many small experiments | a few large bets
4. agile | tradi.onal Flexible | rigid planning Responding to
change | following a plan
5. agile | tradi.onal Adap.ve & itera.ve | big bang
campaigns Many small experiments | a few large bets
6. We use Facebook as a research plaFormwe just put stu out
there and learn from the response Lesya Lysyj - Heineken CMO "A
really interes-ng conversa-on starts a campaign. Were moving from a
-me where campaigns were planned to a -me where we adjust for the
moment. Dick Costolo - TwiSer CEO
8. Successful adap-ve organiza-ons have social media, on
average, embedded and opera-ng across 17 dierent departments.
Al-meter Group Report (Sept 2012 US)
9. Its not the strongest of the species that survive, nor the
most intelligent, but the one most responsive to change Charles
Darwin
10. Thank you! Eric Sangerma esangerma@webagecorp.com
www.ericsangerma.com www.twiSer.com/ericsangerma
11. resources Agile Marke.ng Blog hSp://www.agilemarke-ng.net/
Jim Ewels blog ScoE Brinkers Blog: hSp://www.chiefmartec.com/
HubSpots Agile Marke.ng Presenta.on
hSp://www.slideshare.net/HubSpot/agile-for-marke-ng-nal
hEp://sociable.co/social-media/heres-what-not-to-do-four-great-examples-of-social-media-fails/
Greg Meyers Posts on Agile Marke.ng
hSp://gregmeyer.wordpress.com/?s=agile+marke-ng Awesome SEOMoz WBF:
hSp://www.seomoz.org/blog/agile-marke-ng-whiteboard-friday Jon
Coleman Deck from Moz Con :
hSp://www.slideshare.net/jcolman/agile-marke-ng-4-principles-and-13-hacks-seomoz-mozcon-2012
Some of the slides -tles/ideas were borrowed from the following
post from Meghan Keaney Anderson:
hSp://blog.hubspot.com/blog/tabid/6307/bid/31908/The-Tac-cs-You-Need-to-Capitalize-on-the-Fast-Pace-of-Social-Media.aspx