Social Media Strategy

Post on 12-May-2015

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Brief Keynote on Social Media, download Gary Vaynerchuk's SXSW Keynote: http://video.garyvaynerchuk.com/keynotes/sxsw-2011

Transcript of Social Media Strategy

SOCIAL MEDIA HAS TAKEN OVER PORN AS THE #1 ACTIVITY ON THE WEB

The Huffington Post

Making connections, creating and continuing meaningful interaction with people whether in person or in the digital landscape is the only reason we are here. Remember that. *Gary Vaynerchuk

PLATFORMS CHANGE

Average time it took to reach 50 million users:

RADIO - 38 YEARSTELEVISION - 13 YEARSINTERNET - 4 YEARSSOCIAL MEDIA - 9 MONTHS

United Nations Cyber School Bus Document

It’s not about the stories we tell through social media but stories we get others to tell for us. *Luke Sullivan

DO A SIMPLE SEARCH ON YOUR DEVICE ABOUT SOCIAL MEDIA...

So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?*Leroy Stick - @BPGlobalPR

How we cultivate our relationships is often the greatest determinant of the type of life we get to live. Business is no different *Gary Vaynerchuk