Tranquil RetreatsKeziah Ford

A trendy new

move for

crafters is

renting a house

with accommodation

s for a group of

crafters to have

a crafting

retreat

ANALYSIS

Strengthsknow their target audienceknowledgeable of the activities they engage

in

Weaknessesunsure of the target market in Oklahoma

OpportunitiesOklahoma has a lack of scrapbooking retreats

Threatsnot booking enough packages to cover

operating costs

ANALYSIS

Current website is not enticing; there is no reason to return

It does not provide for any customer interaction or anywhere to blog

TARGET MARKET

TARGET MARKET

Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting

One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals

Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests

STRATEGY

STRATEGY

Create accounts with social networking websites

Add blogs, rss feed, widgets & badges to website

Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product

Develop a rapport with customers via your social media mediums

STRATEGY

CREATE

STRATEGY

PROMOTE

STRATEGY

DISCUSS

STRATEGY

INVOLVE

ONLINE GOALS

ONLINE GOALS

DISTRIBUTE BLOGS

ONLINE GOALS

DISTRIBUTE IMAGES

ONLINE GOALS

DISTRIBUTE VIDEO

ONLINE GOALS

UPDATE STATUS

CONCLUSION

CONCLUSION

Completely revamp the current website

Develop a social media-specific marketing campaign strategy

Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site