Social Media!Rush Hour

5 Ways Social Networking Can Boost Traffic

The How & Why• By harnessing the power of social media, you can

use it to drive increased traffic to your company's site

• How to make sense of multiple social channels, prioritize what works, and increase visitors to your company's website

Showcasing Expertise• Social media gives you the opportunity to show potential

customers why your company is an industry authority

• Use features like: 

• LinkedIn's group discussions and portfolio feature

• Twitter chats to contribute to discussions

• Doing so makes your business part of the conversation alongside major players, increasing your name recognition and industry authority

• Once established as a leader in the field, you'll see greater traffic

Direct Customer Inaction

• Engaging directly with followers means your potential customers put an online "face" with your brand's name

• Each Tweet, Like, or Share is an opportunity to entice potential customers to check out your website

Empowering Analytics

• With smart social media analytics, you'll know what types of posts drive traffic to your site so you can post more of that type of content

Tuning Your Ears• When monitoring your feeds, you'll notice

patterns and determine what types of content most strongly engages your followers

• This way you can capture traffic from social media, steer it to your site, and satisfy the readers with interesting material that answers their questions and meets their needs

Harnessing the Power of SEO

• You can coordinate keywords across your social channels to help drive traffic to your site

• Mirror keywords from your site in social networking updates

• Set up website content and social media to work as a well-oiled machine

Making it Work

• Using social media effectively requires an investment of energy into determining goals, analyzing campaigns, and following through on insights

• Once you get specific, you’ll reap the benefits as increased site traffic.