Social Media Rush Hour - 5 Ways Social Networking Can Boost Traffic
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Transcript of Social Media Rush Hour - 5 Ways Social Networking Can Boost Traffic
Social Media!Rush Hour
5 Ways Social Networking Can Boost Traffic
The How & Why• By harnessing the power of social media, you can
use it to drive increased traffic to your company's site
• How to make sense of multiple social channels, prioritize what works, and increase visitors to your company's website
Showcasing Expertise• Social media gives you the opportunity to show potential
customers why your company is an industry authority
• Use features like:
• LinkedIn's group discussions and portfolio feature
• Twitter chats to contribute to discussions
• Doing so makes your business part of the conversation alongside major players, increasing your name recognition and industry authority
• Once established as a leader in the field, you'll see greater traffic
Direct Customer Inaction
• Engaging directly with followers means your potential customers put an online "face" with your brand's name
• Each Tweet, Like, or Share is an opportunity to entice potential customers to check out your website
Empowering Analytics
• With smart social media analytics, you'll know what types of posts drive traffic to your site so you can post more of that type of content
Tuning Your Ears• When monitoring your feeds, you'll notice
patterns and determine what types of content most strongly engages your followers
• This way you can capture traffic from social media, steer it to your site, and satisfy the readers with interesting material that answers their questions and meets their needs
Harnessing the Power of SEO
• You can coordinate keywords across your social channels to help drive traffic to your site
• Mirror keywords from your site in social networking updates
• Set up website content and social media to work as a well-oiled machine
Making it Work
• Using social media effectively requires an investment of energy into determining goals, analyzing campaigns, and following through on insights
• Once you get specific, you’ll reap the benefits as increased site traffic.