Social Media ROI –What’s in it for me?

UCAS Social Media Marketing Conference

October 18th 2010@andrewgerrard

andrew@d-marketing.co.uk

Commercial realities still apply

Social Media is NOT free! KTHXBAI

Customers Loyalty Transactions

Revenue

Yes!We can do those too

ROI =SPEND

(INCOME - SPEND) * 100

THE R.O.I. EQUATION

ROI is a business metric, NOT a media metric

ROI is agnostic

Just measuring media is NOT the answer

BUT...

So, you decide to do some Social Media

...

Baseline

Before After

Measure

Before After

What did we do here , here & here ?

Overlay

Before After

Figure it all out

...apply the ROI equation

With the cost savings and the business generated,

to give you...

Social Media ROI –What’s in it for me?

UCAS Social Media Marketing Conference

October 18th 2010@andrewgerrard

andrew@d-marketing.co.uk

http://slidesha.re/Social_Media_ROI_Whats_in_it_for_me

Social Media ROI –What’s in it for me?

UCAS Social Media Marketing Conference

October 18th 2010@andrewgerrard

andrew@d-marketing.co.uk

http://slidesha.re/Social_Media_ROI_Whats_in_it_for_me