Social Media ROI - What's in it for me?
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Workshop presentation given at UCAS Social Media Conference - London, 18th October 2010
Transcript of Social Media ROI - What's in it for me?
Social Media ROI –What’s in it for me?
UCAS Social Media Marketing Conference
October 18th 2010@andrewgerrard
Commercial realities still apply
Social Media is NOT free! KTHXBAI
Customers Loyalty Transactions
Revenue
Yes!We can do those too
ROI =SPEND
(INCOME - SPEND) * 100
THE R.O.I. EQUATION
ROI is a business metric, NOT a media metric
ROI is agnostic
Just measuring media is NOT the answer
BUT...
So, you decide to do some Social Media
...
Baseline
Before After
Measure
Before After
What did we do here , here & here ?
Overlay
Before After
Figure it all out
...apply the ROI equation
With the cost savings and the business generated,
to give you...
Social Media ROI –What’s in it for me?
UCAS Social Media Marketing Conference
October 18th 2010@andrewgerrard
http://slidesha.re/Social_Media_ROI_Whats_in_it_for_me
Social Media ROI –What’s in it for me?
UCAS Social Media Marketing Conference
October 18th 2010@andrewgerrard
http://slidesha.re/Social_Media_ROI_Whats_in_it_for_me
