The Social Media Revolution

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the slimmed down version

“Social media is content created by people using highly accessible blah blah and scalable blah technologies.” (Wikipedia)

“It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”

Social NetworkingCommunity

So

cial

Med

iaS

har

ing

y

Ultimately, it’s about being human

(and sociable, too)

13 HOURS of video uploaded to YouTube every minute

(U.S. Internet users watched 32.4 billion videos in January 2010 - YouTube.com accounted for nearly 99 percent of all videos viewed)

412.3 YEARS The length of time it would take to view every YouTube video

106mregistered Twitter users

300knew sign ups to Twitter every day

600msearch queries on Twitter every dayAre they finding you or your competition?

55mThe amount of tweets sent daily (and there have been more than 10 billion tweets sent so far)

(and how many of these are shared customer experiences?)

60 MILLION users on LinkedIn(growing at a rate of one new member every second)

7.7m unique monthly visitors up from from about 3.6 million unique monthly visitors a year ago

At just over a year old, foursquare:

has 1,000,000 users

adds 15,000 news users daily

has almost 1,000,000 check-ins daily

WHO CARES?

Twitter have just introduced Twitter Places

Facebook will be adding new location features

If Facebook were a country...it would be the 3rd most populated in the world (just ahead of the US)

And in this Facebookland50% of active inhabitants log in on any given day

people spend 5,000,000,000 minutes on Facebook each day

share almost 1,000,000,000 things every day

But back here in the UK....50% of mobile traffic is to Facebook(thats a lot of spontaneous reaction to experiences!)

so social media...

...is a conversation you really shouldn’t be missing out on

How can my business benefit?

#1 CUSTOMER SERVICE

Listen. Engage. Measure

#2 PUBLIC RELATIONS

(but talk, don’t shout)

Do

NotSell

(people will buy into you instead)

#3 LOYALTY

“90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users”

(Econsultancy, July 2009)

(aka word of mouth)

#4 SPYING

Monitoring the competition

#5 COLLABORATION

#6 NETWORKING

#7 LEADERSHIP

#8 CUSTOMERACQUISITION

So what is Social Mediaagain?

“When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby

advocate for you.” socialmediatoday.com

(Oh. Did we mention that it’s all for free?)

Credits

Image Confused Portraits: Flickr: AlexanderjordanphotographyBusiness Army: http://www.lumaxart.com/GoldGuyBlog/EbonySamples/EbonyG00241_LuMaxArt.jpgTandem: http://www.flickr.com/photos/squidish/507153385/sizes/o/ Global Net: http://www.thestrategyweb.com/wp-content/uploads/2009/01/the-global-net.jpgIfJigsaw: http://www.whitestonechurch.org/AdvHTML_Upload/Picture1%20jigsaw%20puzzle.jpgLaptop: Flickr: tapascreationBinoculars: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Social Media Landscape :http://www.flickr.com/photos/ivanwalsh/3677282034/sizes/o/

ReferencesTweeter Usage http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-dayWhat the F**k is Social Media by Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-laterIntroduction to Social Media by Gemma Went @redcubemarketing http://www.slideshare.net/gemmawent/social-me-dia-breakfast-briefing-at-the-dba-nov-09Social Media Statistics http://www.bazaarvoice.com/resources/statsSocialnomics - Reload http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded

Find: www.tomstables.comFollow: www.twitter.com/tomstablesConnect: www.linkedin.com/in/tstablesCall: 0800 6125716

Find: www.duchessofgrange.co.ukFollow: www.twitter.com/duchessofgrangeConnect: www.linkedin.com/in/duchessofgrangeCall: 0844 3577500