Social Media2011 (Singapore)

Recap

By Robin Low

Online Media

• Temasek Review is forced to close down by Government.

• The Online Citizen is Gazetted.

Relief 2.0

• Relief 2.0 is a new way to relook how Relief 2.0 should work.

• Using Social Media to create awareness and connect people to the survivors to the ground to get real time information.

• Uses Social Media to help connect businesses to other businesses that would lend them money to restart.

April Report (Singapore)

• Singapore Facebook StatisticsGeneral infoTotal Facebook Users: 2 498 300 Penetration of population: 53.14%Position in the list: 49. Penetration of online pop.: 68.29%Average CPC: $0.63 Average CPM: $0.35

Astroturf

Social Media in Politics

• Opposition uses Social Media to attract supporters and engage them in conversations.

• Opposition gets large turnout in Rallies.• Once politically apathetic youth are

participating and sharing information as well.

SG Elections

• PAP wins 81/87 seats even when she failed to engage with supporters online.

• PAP wins with slimmest victory, 60.1% of overall votes.

• Nicole Seah became one of the most popular politician after the elections, even though she lost.

Yam Ah Mee

• A Popular Singapore Meme

Google +

• Google+ for international users.

SG Presidential Elections

• All presidential candidates embrace social media, they have blogs, Twitter accounts and Youtube Channels.

the curry incident

Nikon Facebook Fail

facebook timeline

Google+ for Businesses

• Google+ allows businesses and brands to join.

SMRT Crisis

• MRT trains breakdown in tunnel for hours and people have to break window for ventilation and there is also PR crisis communications failure.

• Memes!!!

These are some of the interesting events in 2011 that happened in Singapore, if there are any other interesting events on social media that I missed, feel free to share them with me!

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