PTES Social Media recap may 2011
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Transcript of PTES Social Media recap may 2011
Social Media Initiative Status Report
Agenda•YTD Analytics
•Content Strategy and Review of Content
•Power Weekend Content Recap: Pics and Video
•Analytics Post Power Weekend
•What’s Next, Building The Cause
YTD Analytics•Facebook
Post Views
161% More Compared to
Previous 3 Months
Post Feedback
258% More Compared To Previous 3 Months
October 2009 – May 2011
October 2009 – May 2011
YTD Analytics•Facebook
October 2009 – May 2011
March 15 – May 15
Daily Active Users
Previous 3 Months:Avg. High 505
Current:Avg. High 681
YTD Analytics•Facebook
New Likes
• May 15, 2011:
• March 15, 2011: 3586
398511% Increase
To Date
YTD Analytics•Twitter
Tweet Volume and Follower Growth
March 15:
May 15:
528
710
YTD Analytics•YouTube
Views:
Previous 3 Months
Compared To
March 15 – May 15
Content Strategy
•Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention
Content Strategy
•“Behind The Scenes” video
•“Conversations with Kay webisodes”
•Tyrica and her Mom
•Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms
Curation
•Curation of relevant articles
•Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc.
•Photos, New Flickr
Key Insights• Discovered that unsubscribe rate for Facebook spikes when
posting too frequently and with the overuse of self-promoting topics
• Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates
• Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm
• Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention
Power Weekend 2011
Power Weekend Recap Video
Power Weekend Analytics
#PowerConcertPTES Tweets
#PowerConcert
YouTube• Power Weekend and Post PW
Views: 603
• Top 5 Videos For PW
1. Most Powerful Voices Winners at Power Awards2. Most Powerful Voices Winners 2
3. Behind The Scenes Planning for Power Awards 2011
4. Chrisette Michele at Power Awards5. Terry Crews at Power Awards
Facebook• Power Weekend
Post Views: 7,201Post Feedback:
51 Likes
• [Most Likes In One Single Day from Oct 2009 – May 2011]
74 Likes And Comments
Building •More Crowdsourcing from loyal
followers
•Generating more viewers, “Conversations with Kay”
•Building a National Marketing Plan-My UD “Foundations of Marketing” Team Project
• PTES No Fried Foods Day
•Custom Landing Page
http://www.flickr.com/photos/62965949@N04/
http://www.youtube.com/powertoendstroke
@Power2EndStroke