Social Media Quick Startwith DJ Chuang

top social networks

• Facebook

• Twitter

• Pinterest

• Google+

• Instagram

• Tumblr / WordPress

• YouTube

YouTube

Facebook

WordPress

Twitter

LinkedIn

Google+

Tumblr

Pinterest

Instagram10.2

17.8

33

65

110

250

329

750

800

monthly unique visitors (in millions) 2012

what is social media all about ?

what is social media all about ?

• people

• sharing content: text, image, video

• having conversations

where do you start ?

[twi%er]  #nwlc12    [txt]  949-­‐243-­‐7260

• where the people are

• how you communicate best?

• “own, don’t rent” = web presence

• “fish where the fish are” = be socialfish where the fish are

where do you start ?

• go where the people are

• in your church

• outside your church:in your community & in the world

how much time ?

• average Facebook user = 17.94 minutes/day

• average YouTube user = 9.58 minutes/day

• average visit on Twitter = 5.83 minutes/day

• average time on Pinterest = 14.2 minutes

how much time ?

• everyone has 24 hours a day

• we make time for what’s important

• how will you manage it? where will you use it?

on using social media

• strategic

• scheduled

• spontaneous

the clock is ticking

95% of all activity on a Facebook post

in 22 hours

92% of RTs and 97% of @ mentions on Twitter

in the first hour

what do you say ?

• quotes & thoughts

• links to articles, photos, audios, videos

• questions & answers

• reply to @ mentions, thank for RTs

• search for #hashtag to join conversations on Twitter

where does your content live ?

• how you communicate best?

• 3 kinds of media: owned, paid, earned

• “own, don’t rent”

• establish your web presence

• start with 1 before you go to 2

creating & curating content

• focus on a few topics

• at least 1x per week

• invite comments

• share your new post

• let your passion come through GO

connect

DJ  Chuang  <djchuang.com>

[email]  djchuang@gmail.com

[phone]  949-­‐243-­‐7260

[twi%er]  @djchuang

facebook.com/djchuang