Driving and Measuring B2B Conversations and Leads with Social Media

Oct. 21, 2010

Social Media is not a selling tool!

It’s an attracting tool.

The key is to use social media primarily to attract people, not sell

to them because people don’t use social media to look for something to

buy.

They use social media to express their unique personality and connect.

B2B: Source of Leads

1. “Social media is a waste of

time”

2. “No return on

investment”

3. “I don’t have

technical experience”

4. “I tried it and it didn’t

work”

5. “Social media is

hard work”

5 Biggest Social Media Excuses, Myths, and Fears

Why Social Media?

Why Social Media?

Build qualified business leads with LinkedIn Drive traffic on Twitter Utilize Facebook Get on the front page of Google using

YouTube Put your blog to work using social media Maximize email marketing efforts

In this session, you will learn how to…

http://www.linkedin.com/addressBookExport

More Cash!

Generate Qualified Leads

1.

2.

3.

4. 5.

#1 in MN

#6 out of half million

results

Cocktail discussion

About 375,000 new users sign up every

day.

160 million registered users

around the world.

Over 90 million Tweets per day.

41% of business owners say Twitter

delivers “great value” to their

company.

Twitter = the easiest network to

grow a large audience.

Grow your following by following targeted profiles.

Engage + Interact +

Share = earn trust.

DRIVE TO YOUR SITE AND CONVERT TO A CUSTOMER FOR LIFE.

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500 Million Potential LEADS

This…

Not This…

In 2010, eMarketer estimates that 34%

of US companies will use a blog for

marketing purposes this year.

http://finance-commerce.com/2010/10/blogging-for-fun-still-good-for-marketing/

Anyone can succeed on YouTube!

Always drive to a URL.

Be sure to add targeted key words called tags in your

description.

Version A (with video)

Version B (no video)

Driving trafficCommunicate/stay in front of potential

buyers

Sell your products/services-affiliate marketing

Provide value, offer a service or product and create a call to

action.

Disclaimer

Why Social Media?

Tel:        (651) 731-0000 | (612) 741-1958 cell

E-mail:    kmaswanson@comcast.net

Web:    http://tungle.me/kathyswanson www.linkedin.com/in/kathyswanson www.twitter.com/kathyswanson              www.visualcv.com/kathyswanson              http://kathyswanson.posterous.com