Social media presentation for American Association of Inside Sale Professionals
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Driving and Measuring B2B Conversations and Leads with Social Media Oct. 21, 2010
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Transcript of Social media presentation for American Association of Inside Sale Professionals
Driving and Measuring B2B Conversations and Leads with Social Media
Oct. 21, 2010
Social Media is not a selling tool!
It’s an attracting tool.
The key is to use social media primarily to attract people, not sell
to them because people don’t use social media to look for something to
buy.
They use social media to express their unique personality and connect.
B2B: Source of Leads
1. “Social media is a waste of
time”
2. “No return on
investment”
3. “I don’t have
technical experience”
4. “I tried it and it didn’t
work”
5. “Social media is
hard work”
5 Biggest Social Media Excuses, Myths, and Fears
Why Social Media?
Why Social Media?
Build qualified business leads with LinkedIn Drive traffic on Twitter Utilize Facebook Get on the front page of Google using
YouTube Put your blog to work using social media Maximize email marketing efforts
In this session, you will learn how to…
More Cash!
Generate Qualified Leads
1.
2.
3.
4. 5.
#1 in MN
#6 out of half million
results
Cocktail discussion
About 375,000 new users sign up every
day.
160 million registered users
around the world.
Over 90 million Tweets per day.
41% of business owners say Twitter
delivers “great value” to their
company.
Twitter = the easiest network to
grow a large audience.
Grow your following by following targeted profiles.
Engage + Interact +
Share = earn trust.
DRIVE TO YOUR SITE AND CONVERT TO A CUSTOMER FOR LIFE.
ww
w.tw
itter.c
om
/kath
ysw
an
son
500 Million Potential LEADS
This…
Not This…
In 2010, eMarketer estimates that 34%
of US companies will use a blog for
marketing purposes this year.
http://finance-commerce.com/2010/10/blogging-for-fun-still-good-for-marketing/
Anyone can succeed on YouTube!
Always drive to a URL.
Be sure to add targeted key words called tags in your
description.
Version A (with video)
Version B (no video)
Driving trafficCommunicate/stay in front of potential
buyers
Sell your products/services-affiliate marketing
Provide value, offer a service or product and create a call to
action.
Disclaimer
Why Social Media?
Tel: (651) 731-0000 | (612) 741-1958 cell
E-mail: [email protected]
Web: http://tungle.me/kathyswanson www.linkedin.com/in/kathyswanson www.twitter.com/kathyswanson www.visualcv.com/kathyswanson http://kathyswanson.posterous.com
