Post on 10-May-2015
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Spring 2011
Intel Channel Alliance Summit
Ekaterina Walter
Intel Social Media Strategist
@ekaterina
“Social Media isn’t a
fad, it’s the
fundamental shift in
the way we
communicate”
Erik Qualman
author of Socialnomics
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Motivations…
@ekaterina
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Consumer Expectations
Brands should:
listen to what I have to say
show that they care
connect with me where I am
respond in a timely manner
@ekaterina
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Social Media – the Platform for Connection
@ekaterina
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Are Your Die-Hard Fans Part of Your Community?
Die Hard Intel Fan - Damien Bayless
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My Personal Story
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Years to Reach 50M Users:
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Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
@ekaterina
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40% of Fortune 100 Companies Show Website Traffic Decreasing
Source: Adgregate and Webtrends
@ekaterina
So what can you do?
Let’s look at some examples…
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INTEL CONFIDENTIAL20
Use Twitter for Sales and Support
@ekaterina
$6.5M in revenue in ‘10
Changed products and processes in response to social brand chatter –find out about problems with products 6 weeks earlier than in the past
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Work with Bloggers and Influencers
@ekaterina
HP created a contest to promote Dragon laptop - 31 tech
bloggers gave away laptops every day for 31 days
Results:
• Over 380K links to 31 blog sites discussing the content
• 25K contest entries
• 85% increase in sales
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Use YouTube to Drive Sales
@ekaterina
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Create a Self-Sustaining Community
TurboTax created a customer service wiki that allowed
TurboTax users to answer questions and provide tips to
others
Results: 40% of user questions were answered by other
customers at a higher rate of accuracy than the traditional
call center
@ekaterina
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Integrate Social Networks into Your Website
@ekaterina
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Consider the Move to Facebook Commerce
On the first day of launch the sales quadrupled
@ekaterina
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Consider the Power of Facebook Integration
Giantnerd.com, a shopping site for outdoor
gear, saw a doubling in revenue generated
from Facebook within 2 weeks of adding the
Like button
American Eagle saw users
referred by Facebook spend 57%
more than average on the site
Every time Facebook user posted on
newsfeed that they bought a ticket, friends
spent an additional $5.30. Every Facebook
link generated $2.52 in sales
@ekaterina
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Take Advantage of Location-Based Services
@ekaterina
For opening weekend of Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of traffic to the store that weekend came with Foursquare check ins.
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Blog!
@ekaterina
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Integrate Traditional and Social
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Tap into the Power of User-Generated Content
@ekaterina
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Make Every Single Piece of Content Sharable
@ekaterina
Your brand is only
as strong as the
culture behind it.
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Thank You!
Ekaterina Walter
ekaterina.walter@intel.com
Twitter: @ekaterina
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