RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL

“ANYBODY THAT THINKS WE COME OUT

OF THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”

Don Tapscott

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

OCCUPY

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

AUGMENTEDREALITY

ALTERNATEREALITYGAMES

SMARTSOLUTIONSRETAIL

DATAIS THE NEW OIL

DATA

N = 2,400.000. 500,000.000 tweets

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

sharing

Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics

VALUENETWORK&SHARING

COLLABORATION

CROWDCOLLABORATION

SELFORGANIZINGBYSHARING

SHARINGSELFORGANIZINGSOCIETY

SHARINGSELFORGANIZINGSOCIETY

VALUENETWORK&BUZZ

!SHARINGSELFORGANIZINGSOCIETY

COLLABORATIVECONSUMPTION&VALUENETWORKS

PRODUCT SERVICE SYSTEMS

COLLABORATIVECONSUMPTION

REDISTRIBUTION MARKETS

COLLABORATIVECONSUMPTION

COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

MONEY:CROWDFUNDING

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

3RD SPACE

MEETINGSPACES & WORKSPACEShub & spoke model

S2M SOCIAL NETWORK free agents, new leaders &other stakeholders

APPSTOREcollaboration apps

HUMAN INTANGIBLES

knowledge, talents, needsWiki

SERENDIPITEIT TRANSFORMATIE

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

VALUENETWORK&BUZZ

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE