SOCIAL MEDIA, PASSION AND TRAVEL

@anissen  

“We  believe  that  the  travel  experience  enhances  people’s  lives  and  that  tourism  makes  the  world  a  be9er  place”  

OUR  PASSION:    

Travel  &    Social  Media  

OUR  TEAM:    

Innova;ve  &  Nimble  

OUR  FOCUS:    

Tourism  

OUR DIFFERENCE

Shiny Object Syndrome

“Next,  we  hiked  up  to  the  most  easterly  point  in  Oz  and  up  to  the  lighthouse.”  

ADVANCES IN COMMUNICATION  

THE TRADITIONAL MARKETING

COMMUNICATION MODEL IS A

MONOLOGUE  

THE NEW COMMUNICATION MODEL IS A DIALOGUE

 

COMMUNITIES BREED CONVERSATION

•  78% of consumers trust peer recommendations

•  Only 14% trust advertisements

Communities are Bonded by Common Interest

Interest  

Influencers  

Community  

PASSIONS OVERLAP

Hostels  

Influencers  

Community  

Culture  

Influencers  

Community  

Conversation

General  Conversa5ons   Travel  Conversa5ons   Hostel  Conversa5ons  

Q #2: HOW MUCH TIME SHOULD I SPEND ON SOCIAL MEDIA?

“Social Media trades media costs for time costs”

- Charlene Li

Q #1: WHAT IS THE ROI OF SOCIAL MEDIA?

SOCIAL INFLUENCE > ROI

“If  they  can  produce  this  gigan;c  movie  and  get  it  done  with  all  the  Physical  requirements  that  are  involved  in  making  this  film,  they  can  find  some  way  to  show  it  in  Alberta,  Canada”    

                                       ~  Leonard  Nimoy    

CASE STUDY: HOSTEL COLONIAL

Q #3: HOW DO I DO IT?

LISTEN

Monitoring  Online  

 Market  Research  

Q #5: HOW DO I STOP PEOPLE FROM BAD REVIEWS?

MANAGE YOUR REPUTATION

How a business responds to criticism often has more influence on booking decisions than the criticism itself.

Q #7: HOW DO I GET CONTENT TO POST REGULARLY?

LEVERAGE

SHARE CONTENT

KEY TAKEAWAY

Businesses who embrace the consumer relationship will win

Thanks

@anissen aaron@thinksocialmedia.com