Post on 12-May-2015
Tel: ( 03 ) 90231487
Thinktank Media GroupSuite 101
12 Yarra StreetSouth YarraVIC 3141
Social Media
Overview
OverviewSocial Media Agency
Web Design And Development
• Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!
Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson
State Of Our Nation
• Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.
• 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.
• Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.
Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011.
Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.
• How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!
• Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?
Gary V Video
• Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling
• Ask yourself; can you see how this applies to your brand??
About This Presentation
• What it is? (Listening, defining the social landscape)
• Why listen? (Crisis management, sentiment, sales, customer service)
• Assigning tasks to relevant departments• Social media monitoring – snap shot report
Monitoring
Level Playing Field
Humanise the logo
Gone Back To Old Small Town Rules
1 on 1 marketing is the difference
Consumers rubbish radar is so much higher than what it was 5 years ago.
They know what’s going on
The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!
• 8 step process• Thorough social media role out• Brands at different stages• Different goals/objectives for social media• ROI model• Metrics
Social Media Role Out
Tel: ( 03 ) 90231487
Thinktank Media GroupSuite 101
12 Yarra StreetSouth YarraVIC 3141
HIT US UPTHINKTANKMEDIA.COM.AU
(03) 90231487