Social Media Networking for Business 2012 Part 3 LinkedIn

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Transcript of Social Media Networking for Business 2012 Part 3 LinkedIn

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Social Networking

for Businesses

By Elizabeth Sugar BoesesucceedInEveryWay.com

March 2012

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Elizabeth Sugar Boese liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLP YouTube: seminarsOnSuccess Also find me on:

FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace

Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 World traveler – explored over 60 countries

Who am I?

Why LinkedIN

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Professional network Business resume

Show your expertise Client-initiated testimonials Customers find you through trusted

connections Business connections

Find employees Find colleagues Find business recommendation through trusted connections Knowledge sharing Answer questions, become an expert

People trust other peoples’ recommendations “Free”

Why LinkedIn

What is LinkedIN

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by

director-level and above employees.

Over 60 million users Professional network Business recruiting tool Trusted connections and recommendations Get new connections through introductions

What is LinkedIn

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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LinkedIn – public profile

Resume

Jobs

Education

Web-sites

Twitter

Latest tweet

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Connect professionally Import blogs Show tweets Recommendations Presentations Resume Groups

LinkedIN

How to use LinkedIn

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Sign-up

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Complete your profile 100% complete A complete profile will increase your visibility and

help you get found by employers, recruiters, and prospects.

Upload a profile photo Photos generate more trust on the internet

Get recommended Friends, colleagues, clients Adds credibility

Fill out profile

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Edit public profile URL

Click on the “Edit”s

Change name in URLe.g. “sugar”

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Edit public profile URL

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Custom website names

Select “Other” to

allow custom title

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Add contacts you know Work Friends School Past jobs Clients

Build your network

Click on arrow to get a list of things

to search

for.

Recommendations offered based on your employers,

schools, clubs, etc. in your profile

Get even more recommendation

s

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Answer people’s questionshttp://www.linkedin.com/answers?trk=tab_answers

Build your network - answers

Browse through

categories

Become an expert

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Connect to your Twitter account

Click on Allow

From “Settings”

Or“Edit” on

profile

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Applications

Add your blog feed

Add your slideshow

s

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Events

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Events

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Groups

Resources

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Look for Part 4 in this series on Social Networking for businesses

Articles “How to use LinkedIn for Business”

http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf

“How to get started with LinkedIn” http://www.bnet.com/2403-13070_23-219860.html

“What is LinkedIn” http://learn.linkedin.com/what-is-linkedin/

Useful Resources

Questions?

04/12/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Contact: Liz Boese liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLP YouTube: seminarsOnSuccess Also find me on:

FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace

Available Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites

Contact info