Social Media Marketing @ PPM

SOCIAL MEDIA

FOR BUSINESSEdi Taslim

Gathering Alumni PPM13 April 2011

Thursday, April 14, 2011

HOW TO MAKE IT WORKS• Establish Goals

•Meet the customer where they are

• Listen the conversation

• Choose the Social Channels wisely

• Engage with the customer

• Be Real

•Dont Spam!

THE STRATEGY?

•Social Presence

•Social Sharing

•Social Integration

•Social Promotion

SOCIAL PRESENCE

The Like button shows friends who have interacted with the content and allows the user to connect to it, too.

SOCIAL SHARING

SOCIAL INTEGRATION

Kompas.com homepage, featuring Friends’ Activities & Recomendations to shows the most popular content on your network

The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

SOCIAL INTEGRATION

http://developers.facebook.com/showcase/

SOCIAL PROMOTION

MEASURING THE ROI

1. The Bottom Line

2. Increased Analytics

3. Increased Traffic

4. More Relationship

5. Better Brand Awareness

Social Media Marketing @ PPM

Education

Transcript of Social Media Marketing @ PPM

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