Social Media Marketing @ PPM

SOCIAL MEDIA

FOR BUSINESSEdi Taslim

Gathering Alumni PPM13 April 2011

Thursday, April 14, 2011

HOW TO MAKE IT WORKS• Establish Goals

•Meet the customer where they are

• Listen the conversation

• Choose the Social Channels wisely

• Engage with the customer

• Be Real

•Dont Spam!


THE STRATEGY?

•Social Presence

•Social Sharing

•Social Integration

•Social Promotion


SOCIAL PRESENCE


The Like button shows friends who have interacted with the content and allows the user to connect to it, too.

SOCIAL SHARING


SOCIAL INTEGRATION

Kompas.com homepage, featuring Friends’ Activities & Recomendations to shows the most popular content on your network


The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

SOCIAL INTEGRATION


SOCIAL INTEGRATION

http://developers.facebook.com/showcase/




SOCIAL PROMOTION


MEASURING THE ROI

1. The Bottom Line

2. Increased Analytics

3. Increased Traffic

4. More Relationship

5. Better Brand Awareness


Social Media Marketing @ PPM

Education

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